Sam Altman, CEO of OpenAI, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, on July 8, 2025.
David A. Grogan | CNBC
OpenAI on Monday announced it is taking an ownership stake in Thrive Holdings, a company that was launched by one of its major investors, Thrive Capital, in April.
The startup said it will embed engineering, research and product teams within Thrive Holdings’ companies to help accelerate their AI adoption and boost cost efficiency.
Thrive Holdings buys, owns and runs companies that it believes could benefit from technologies like artificial intelligence. It operates in sectors that are “core to the real economy,” starting with accounting and IT services, according to its website.
OpenAI, which is valued at $500 billion, did not disclose the financial terms of the agreement.
“We are excited to extend our partnership with OpenAI to embed their frontier models, products, and services into sectors we believe have tremendous potential to benefit from technological innovation and adoption,” Joshua Kushner, CEO and founder of Thrive Capital and Thrive Holdings, said in a statement.
It’s the latest example of OpenAI’s circular dealmaking.
In recent months, the company has taken stakes in infrastructure partners like Advanced Micro Devices and CoreWeave.
The partnership is structured in a way that aligns the incentives of OpenAI and Thrive Holdings long term, according to a person familiar with the deal, who asked not to be named because the details are private.
If Thrive Holdings’ companies succeed, the size of OpenAI’s stake will grow.
It also acts as a way for OpenAI to get compensated for its services, according to another person familiar with the agreement who declined to be named because the details are confidential.
“This partnership with Thrive Holdings is about demonstrating what’s possible when frontier AI research and deployment are rapidly deployed across entire organizations to revolutionize how businesses work and engage with customers,” OpenAI COO Brad Lightcap said in a statement.
OpenAI also announced a collaboration with the consulting firm Accenture on Monday.
The startup said its business offering, ChatGPT Enterprise, will roll out to “tens of thousands” of Accenture employees.
