Shares of conservative news channel Newsmax plunged more than 70% on Wednesday as its meteoric rise as a new public company proved to be short-lived.

The stock tumbled a whopping 77.5%, following a 2,230% surge in Newsmax’s first two days of trading after debuting on the New York Stock Exchange. At one point, the rally gave the company a market capitalization of nearly $30 billion, surpassing the market cap of legacy media companies such as Warner Bros. Discovery and Fox Corp.

Newsmax was listed on the New York Stock Exchange via a so-called Regulation A offering, instead of a traditional initial public offering. Such an offering allows small companies to raise capital without undergoing the full U.S. Securities and Exchange Commission registration process. The primary focus is to sell to retail investors. In this case, it was sold to approximately 30,000 retail investors. 

The public offering indeed garnered the attention from retail traders, some of whom touted the stock as the “New GME” in online chatrooms. GME refers to the meme stock GameStop, which made Wall Street history in 2021 by its speculative trading boom.

Newsmax has a small “float,” or shares available for trading. Less than 6% of Newsmax shares, or 7.5 million shares out of a total of 128 million fully diluted shares, are available for public trading.

The conservative TV news outlet has seen its ratings rise with the election of President Donald Trump and other prominent Republicans, although it still falls behind the dominant Fox News. Overall, Newsmax ranks in the top 20 among cable network average viewership in both prime time and daytime, Nielsen said.

Newsmax went public on the New York Stock Exchange on Monday, as the conservative cable news network audience has grown after the election of President Donald Trump and other right-wing politicians.

The network began trading under the symbol “NMAX” late Monday morning, opening at $14 a share after pricing at $10 a share. It soared more than 700% in volatile trading on Monday.

Newsmax’s stock closed at $83.51 for the day.

In September, Newsmax announced its plans for an initial public offering in early 2025. On Friday, the company said it raised $75 million through the sale of 7.5 million shares of Class B common stock at a price of $10 per share.

A pure-play TV network IPO in the U.S. is a rarity, with Dealogic data showing there hasn’t been one comparable to Newsmax in recent decades. Newsmax’s IPO comes at a time when traditional cable TV has suffered as consumers flee the bundle in favor of streaming. Now, news and live sports nab the biggest audiences and most advertising revenue dollars.

The debut also comes as the audience for right-wing prime-time content has grown with the rise of Trump and other right-leaning politicians in recent elections.

Christopher Ruddy, the company’s founder and CEO, said Monday on CNBC’s “Squawk Box” that he saw an opportunity to join the mix since Fox Corp.’s Fox News didn’t have a competitor in the “center right market.”

“I think there was a demand for more competition against Fox,” Ruddy said Monday. Ruddy founded Newsmax in 1998 as a digital offering before it became a cable TV network in 2014.

While the cable news landscape is dominated by Fox News, CNN and MSNBC, Newsmax has grown its audience in recent years and is offered through most major pay-TV providers.

Ruddy on Monday said that Newsmax is the “No. 4 cable news channel in the United States, right behind CNN.” Nielsen confirmed Monday that Newsmax ratings have “consistently” been in the fourth spot behind Fox News, MSNBC and CNN.

Still, Newsmax’s audience has yet to reach the breadth of Fox News, according to Nielsen data. Between Dec. 30 and March 20, Newsmax had an average of 309,000 primetime viewers and 211,000 daytime viewers. Fox News attracted an average of nearly 3.1 million primetime viewers and roughly 2 million daytime viewers during the same period.

Overall, Newsmax ranks in the top 20 among cable network average viewership in both prime time and daytime, Nielsen said Monday.

“I think it’s a pretty big achievement for a 10-year-old, new cable company,” Ruddy said Monday on “Squawk Box.”

As its popularity has risen, Newsmax has negotiated receiving licensing fees from cable TV providers. In its early days, Newsmax relied on advertising revenue. In 2023, it resolved a dispute with DirecTV — which led to it being dropped from the pay TV provider for a short period — after pushing to receive fees.

As the company went public, Ruddy downplayed the pro-Trump leanings of Newsmax — which reached a $40 million settlement last year with Smartmatic over the network’s false claims that the voting machine company helped to rig the 2020 presidential election in favor of former President Joe Biden.

“We believe we’re conservative with an independent news mission, and ask tough questions of the Trump administration,” Ruddy said Monday on “Squawk Box.”

In a post on social media platform X on Tuesday, Ruddy said he received a call from Trump and that the conversation touched on various topics, including the company’s upcoming IPO. “I shared with Potus my new saying: ‘A rising Trump lifts all boats!'” Ruddy wrote.

As Los Angeles continues to battle wildfires that have destroyed parts of the city and killed at least 24 people, companies are pledging millions in donations to aid in relief efforts.

On Monday, Netflix and Comcast each announced $10 million donations, split between groups such as the Los Angeles Fire Department Foundation, World Central Kitchen and the American Red Cross. Both companies also said they are assisting employees directly impacted by the fires.

“The next few years will be a rebuilding time for many of us and it will require creativity, vision, grit and perseverance. Looking around at some of the hardest hit neighborhoods, it is hard to imagine rebuilding — but we will, and we will come back stronger than before,” Netflix co-CEO Ted Sarandos wrote.

Comcast is the parent company of NBCUniversal, which has a big footprint in Los Angeles with its studios.

“We extend our deep appreciation to the first responders for their tireless and courageous efforts,” Comcast Chairman and CEO Brian Roberts said in the announcement.

Other media and entertainment corporations, many of which have prominent presences in the Los Angeles area, had previously pledged to donate to relief efforts. The Walt Disney Company announced Saturday that it was committing $15 million to fire response and rebuilding. Fox News reported that its parent company, Fox Corporation, donated $1 million to the American Red Cross.

Gambling platform FanDuel and its parent company, Flutter Entertainment, donated $250,000 to disaster relief organization Americares and the LA Fire Department Foundation, they announced.

The NFL — which relocated a playoff game from SoFi Stadium in a suburb of Los Angeles to State Farm Stadium in Glendale, Arizona, due to the fires — said its teams and ownership groups were providing a collective $5 million to relief efforts. Twelve Los Angeles sports teams, including the Lakers and the Dodgers, separately announced a donation of over $8 million to fire relief groups.

Grocers Kroger and Walmart pledged $1 million and $2.5 million, respectively, toward relief efforts. Health insurer Anthem Blue Cross announced a $10 million donation.

Reuters reported Monday that JPMorgan Chase and Bank of America are also providing some payment relief to mortgage customers affected by the wildfires.

Hollywood stars and entertainment figures have also said they are financially supporting fire relief.

Actor Jamie Lee Curtis, a Los Angeles resident, announced on Instagram that her family pledged $1 million to relief funds, while singer Beyoncé’s BeyGood Foundation committed $2.5 million to its own fire relief fund. Socialite Paris Hilton said she would launch an emergency fund to assist displaced families and committed $200,000 to it, while actor Halle Berry said she donated clothes to victims of the fires.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

The advertising market has positive momentum going into 2025 — especially for media companies with sports rights and tentpole live programming.

Sports and live events such as awards shows reigned supreme in conversations with media executives who weighed in on their expectations for the advertising market in the year ahead. The end of the uncertainty surrounding the election has helped the outlook improve, too, they said.

And despite consumers fleeing the traditional TV bundles, with more ad dollars going toward streaming, executives emphasized that traditional TV is still important in discussions with advertisers, especially when it comes to sports.

Overall, executives said they expect stability in the market and are hoping to move past the slowdown in ad spending in recent years.

“Normalization is the right way to say it with the advertising market,” said Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships. “With the election settled, a lot of companies feel the uncertainty over that has gone away.”

He added that the company has seen more so-called scatter market budgets come in during the fourth quarter, which is what the industry calls the buying and selling of ads closer to their airdate versus ads that are bought further out.

“Our first quarter is looking really strong. I think that any election year is challenging for anyone in the fourth quarter because a lot of marketers end up sitting on their hands since the airwaves and digital are crowded,” said Dan Porter, CEO of sports media company Overtime. “I think that’s true for us and it’s true for everyone.”

Yet despite the uptick in ad revenue following the election and the forecast stability, Natalie Bastian, global chief marketing officer at Teads, said she expects a lot of the same trends.

Bastian noted that 2024 included major moments like the Summer Olympics and presidential election, which strengthened TV ad revenue. She expects the same budgets to carry over into the new year, however.

“What we’ve heard in general from some of our closest partners … media budgets aren’t growing, and so there’s just more selection into where [advertisers are] spending their money,” said Bastian. This makes sports and live programming that much more important to media companies.

Overall, the global advertising industry is expected to surpass $1 trillion in total revenue for the first time this year, excluding U.S. political advertising, and will grow 7.7% in 2025 to reach $1.1 trillion, according to a recent report from GroupM, WPP’s media investment group. Advertising on digital platforms — which includes retail media as a segment — is what’s driving that increase.

TV, considered “the most effective form of advertising,” is expected to grow nearly 2% in 2025 to $169.1 billion in total global ad revenue. In comparison, ad revenue for “pure-play digital,” which excludes “the digital extensions of traditional media” like streaming but includes platforms like YouTube and TikTok, is expected to grow by 10% to $813.3 billion globally in 2025, according to GroupM.

“Live event coverage will continue to be a cornerstone of media engagement, and streaming services must step up their game,” said Tim Hurd, vice president of media at Goodway Group. “As more streaming platforms dive into sports, the challenge will be to keep viewers engaged, not just by offering content, but by enhancing the overall experience with personalized, non-disruptive ad units.”

Comcast‘s NBCUniversal said the Summer Olympics in Paris generated a record $1.2 billion in ad revenue. It appeared to have paid off, with the company reporting a total audience delivery of more than 30 million people on NBC’s TV and streaming platforms.

Fox Corp. executives have said the company already sold out of Super Bowl ads for this coming February, which reportedly cost about $7 million each. The 2024 Super Bowl had an estimated 123.7 million viewers.

And Disney said it had sold out of ads for its Christmas Day NBA games two weeks before they aired. The company added that it’s “pacing up substantially” for the full NBA season when it comes to ad revenue compared with last year, and that it’s “already seen early movement” for the postseason in the scatter market.

The audience for women’s sports, driven by the WNBA in particular, also ramped up in the last year, meaning more opportunities for advertisers.

“This is beyond Caitlin Clark, even though she is a massive catalyst,” said Josh Mattison, Disney Advertising’s executive vice president of digital revenue pricing, planning and operations. “This was a transformational year in terms of audiences.”

The audience for the WNBA hit a record in 2024, and consumers were 16% more likely to engage with ads during these games compared with last year, according to EDO. But while advertisers spent $8.5 billion on sports TV ads in 2024, women’s sports only made up 3% of that number, according to EDO, leaving plenty of room for growth next year.

The growing popularity of women’s sports and its importance for media companies was evident this month when Netflix secured the U.S. rights to the FIFA Women’s World Cup in 2027 and 2031. The streaming giant has been bulking up its sports portfolio, as have its peers across the legacy and digital media space.

With the U.S. election less than a month away, the country and its corporations are staring down two drastically different options.

For airlines, banks, electric vehicle makers, health-care companies, media firms, restaurants and tech giants, the outcome of the presidential contest could result in stark differences in the rules they’ll face, the mergers they’ll be allowed to pursue, and the taxes they’ll pay.

During his last time in power, former President Donald Trump slashed the corporate tax rate, imposed tariffs on Chinese goods, and sought to cut regulation and red tape and discourage immigration, ideas he’s expected to push again if he wins a second term.

In contrast, Vice President Kamala Harris has endorsed hiking the tax rate on corporations to 28% from the 21% rate enacted under Trump, a move that would require congressional approval. Most business executives expect Harris to broadly continue President Joe Biden’s policies, including his war on so-called junk fees across industries.

Personnel is policy, as the saying goes, so the ramifications of the presidential race won’t become clear until the winner begins appointments for as many as a dozen key bodies, including the Treasury, Justice Department, Federal Trade Commission, and Consumer Financial Protection Bureau.

CNBC examined the stakes of the 2024 presidential election for some of corporate America’s biggest sectors. Here’s what a Harris or Trump administration could mean for business:

“The Biden administration’s regulatory agenda across sectors has been very ambitious, especially in finance, and large swaths of it stand to be rolled back by Trump appointees if he wins,” said Tobin Marcus, head of U.S. policy at Wolfe Research.

Bank CEOs and consultants say it would be a relief if aspects of the Biden era — an aggressive CFPB, regulators who discouraged most mergers and elongated times for deal approvals — were dialed back.

“It certainly helps if the president is Republican, and the odds tilt more favorably for the industry if it’s a Republican sweep” in Congress, said the CEO of a bank with nearly $100 billion in assets who declined to be identified speaking about regulators.

Still, some observers point out that Trump 2.0 might not be as friendly to the industry as his first time in office.

Trump’s vice presidential pick, Sen. JD Vance, of Ohio, has often criticized Wall Street banks, and Trump last month began pushing an idea to cap credit card interest rates at 10%, a move that if enacted would have seismic implications for the industry.

Bankers also say that Harris won’t necessarily cater to traditional Democratic Party ideas that have made life tougher for banks. Unless Democrats seize both chambers of Congress as well as the presidency, it may be difficult to get agency heads approved if they’re considered partisan picks, experts note.

“I would not write off the vice president as someone who’s automatically going to go more progressive,” said Lindsey Johnson, head of the Consumer Bankers Association, a trade group for big U.S. retail banks.

— Hugh Son

In contrast, Democrats, including Harris, have historically supported EVs and incentives such as those under the Biden administration’s signature Inflation Reduction Act.

Harris hasn’t been as vocal a supporter of EVs lately amid slower-than-expected consumer adoption of the vehicles and consumer pushback. She has said she does not support an EV mandate such as the Zero-Emission Vehicles Act of 2019, which she cosponsored during her time as a senator, that would have required automakers to sell only electrified vehicles by 2040. Still, auto industry executives and officials expect a Harris presidency would be largely a continuation, though not a copy, of the past four years of Biden’s EV policy.

They expect some potential leniency on federal fuel economy regulations but minimal changes to the billions of dollars in incentives under the IRA.

— Mike Wayland

Both Harris and Trump have called for sweeping changes to the costly, complicated and entrenched U.S. health-care system of doctors, insurers, drug manufacturers and middlemen, which costs the nation more than $4 trillion a year.

Despite spending more on health care than any other wealthy country, the U.S. has the lowest life expectancy at birth, the highest rate of people with multiple chronic diseases and the highest maternal and infant death rates, according to the Commonwealth Fund, an independent research group.

Meanwhile, roughly half of American adults say it is difficult to afford health-care costs, which can drive some into debt or lead them to put off necessary care, according to a May poll conducted by health policy research organization KFF. 

Both Harris and Trump have taken aim at the pharmaceutical industry and proposed efforts to lower prescription drug prices in the U.S., which are nearly three times higher than those seen in other countries. 

But many of Trump’s efforts to lower costs have been temporary or not immediately effective, health policy experts said. Meanwhile, Harris, if elected, can build on existing efforts of the Biden administration to deliver savings to more patients, they said.

Harris specifically plans to expand certain provisions of the IRA, part of which aims to lower health-care costs for seniors enrolled in Medicare. Harris cast the tie-breaking Senate vote to pass the law in 2022. 

Her campaign says she plans to extend two provisions to all Americans, not just seniors: a $2,000 annual cap on out-of-pocket drug spending and a $35 limit on monthly insulin costs. 

Harris also intends to accelerate and expand a provision allowing Medicare to directly negotiate drug prices with manufacturers for the first time. Drugmakers fiercely oppose those price talks, with some challenging the effort’s constitutionality in court. 

Trump hasn’t publicly indicated what he intends to do about IRA provisions.

Some of Trump’s prior efforts to lower drug prices “didn’t really come into fruition” during his presidency, according to Dr. Mariana Socal, a professor of health policy and management at the Johns Hopkins Bloomberg School of Public Health.

For example, he planned to use executive action to have Medicare pay no more than the lowest price that select other developed countries pay for drugs, a proposal that was blocked by court action and later rescinded. 

Trump also led multiple efforts to repeal the Affordable Care Act, including its expansion of Medicaid to low-income adults. In a campaign video in April, Trump said he was not running on terminating the ACA and would rather make it “much, much better and far less money,” though he has provided no specific plans. 

He reiterated his belief that the ACA was “lousy health care” during his Sept. 10 debate with Harris. But when asked he did not offer a replacement proposal, saying only that he has “concepts of a plan.”

— Annika Kim Constantino

During his first term, Trump took a particularly hard stance against journalists, and pursued investigations into leaks from his administration to news organizations. Under Biden, the White House has been notably more amenable to journalists. 

Also top of mind for media executives — and government officials — is TikTok.

Lawmakers have argued that TikTok’s Chinese ownership could be a national security risk.

Earlier this year, Biden signed legislation that gives Chinese parent ByteDance until January to find a new owner for the platform or face a U.S. ban. TikTok has said the bill, the Protecting Americans From Foreign Adversary Controlled Applications Act, which passed with bipartisan support, violates the First Amendment. The platform has sued the government to stop a potential ban.

While Trump was in office, he attempted to ban TikTok through an executive order, but the effort failed. However, he has more recently switched to supporting the platform, arguing that without it there’s less competition against Meta’s Facebook and other social media.

— Lillian Rizzo and Alex Sherman

Meanwhile, Harris has said she’d only exempt workers who make $75,000 or less from paying income tax on their tips, but the money would still be subject to taxes toward Social Security and Medicare, the Washington Post previously reported.

In keeping with the campaign’s more labor-friendly approach, Harris is also pledging to eliminate the tip credit: In 37 states, employers only have to pay tipped workers the minimum wage as long as that hourly wage and tips add up to the area’s pay floor. Since 1991, the federal pay floor for tipped wages has been stuck at $2.13.

“In the short term, if [restaurants] have to pay higher wages to their waiters, they’re going to have to raise menu prices, which is going to lower demand,” said Michael Lynn, a tipping expert and Cornell University professor.

— Amelia Lucas

Harris has said she and Biden “reject the false choice that suggests we can either protect the public or advance innovation.” Last year, the White House issued an executive order that led to the formation of the Commerce Department’s U.S. AI Safety Institute, which is evaluating AI models from OpenAI and Anthropic.

Trump has committed to repealing the executive order.

A second Trump administration might also attempt to challenge a Securities and Exchange Commission rule that requires companies to disclose cybersecurity incidents. The White House said in January that more transparency “will incentivize corporate executives to invest in cybersecurity and cyber risk management.”

Trump’s running mate, Vance, co-sponsored a bill designed to end the rule. Andrew Garbarino, the House Republican who introduced an identical bill, has said the SEC rule increases cybersecurity risk and overlaps with existing law on incident reporting.

Also at stake in the election is the fate of dealmaking for tech investors and executives.

With Lina Khan helming the FTC, the top tech companies have been largely thwarted from making big acquisitions, though the Justice Department and European regulators have also created hurdles.

Tech transaction volume peaked at $1.5 trillion in 2021, then plummeted to $544 billion last year and $465 billion in 2024 as of September, according to Dealogic.

Many in the tech industry are critical of Khan and want her to be replaced should Harris win in November. Meanwhile, Vance, who worked in venture capital before entering politics, said as recently as February — before he was chosen as Trump’s running mate — that Khan was “doing a pretty good job.”

Khan, whom Biden nominated in 2021, has challenged Amazon and Meta on antitrust grounds and has said the FTC will investigate AI investments at Alphabet, Amazon and Microsoft.

— Jordan Novet

A National Football League team today is a $6.5 billion business.

That is the average value of the NFL’s 32 franchises, according to CNBC’s Official 2024 NFL Team Valuations. Pro football teams have been a lucrative asset for owners in the most popular U.S. sports league: The returns they have seen on their initial investments dwarf the gains of traditional stocks over matching time periods.

Take, for example, the Houston Texans, No. 11 on CNBC’s 2024 value rankings. Back in 1999, the last time the NFL expanded, the late Robert McNair agreed to buy the rights to the franchise at a purchase price of $600 million, which takes into account payment structure and the value of a deal over time. The Texans are now worth $6.35 billion, more than 10 times McNair’s fee and three times more than the gains of the S&P 500 since that year.

That’s not bad for a team that has a record of 152-202-1 over its 22 seasons and has never made it to the Super Bowl.

And the Texans aren’t alone.

Across the past 10 NFL teams to be sold, seven of the 10 outperform the S&P 500 on a percentage-gained basis in the period since the sale. The Washington Commanders and the Denver Broncos — No. 13 and No. 14 on CNBC’s 2024 team valuations list, respectively — underperform broader market gains and, notably, were sold within the past two years. The Miami Dolphins, No. 8 on CNBC’s list, also lag the S&P, but were last sold in 2009 when the stock market was emerging from a bottom after getting pummeled during the 2007-08 financial crisis.

Correction: This story has been updated to correct that a prospective owner looked into buying the Tampa Bay Buccaneers earlier this year for about $6 billion, according to two people familiar. An earlier version misidentified the interested party.