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		<title>Macy&#8217;s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more  &#124; Fortune</title>
		<link>https://lsd.hu/macys-just-launched-an-ai-powered-shopping-assistant-customers-who-use-it-spend-nearly-400-more-fortune/</link>
		
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		<pubDate>Sat, 28 Mar 2026 02:59:21 +0000</pubDate>
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		<guid isPermaLink="false">https://lsd.hu/macys-just-launched-an-ai-powered-shopping-assistant-customers-who-use-it-spend-nearly-400-more-fortune/</guid>

					<description><![CDATA[If you’ve ever stood in front of the mirror and wondered what your outfit’s missing, Macy’s may have the answer. The company recently launched its “Ask Macy’s” AI chatbot, powered by Google’s Gemini AI assistant, and it’s having shocking success.  The chatbot launched across all the company’s digital platforms on Monday, but it was tested [&#8230;]]]></description>
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<p>If you’ve ever stood in front of the mirror and wondered what your outfit’s missing, Macy’s may have the answer. The company recently launched its “Ask Macy’s” AI chatbot, powered by Google’s Gemini AI assistant, and it’s having shocking success. </p>
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<p>The chatbot launched across all the company’s digital platforms on Monday, but it was tested with about half of Macy’s website visitors over several weeks, the company told Bloomberg. Shoppers who use the chatbot spend about 4.75 times more than those who don’t, Bloomberg<em> </em>reported.</p>
<p>The bot’s short-term success comes as Macy’s tries to make its comeback after a decade of declining sales. </p>
<p>Earlier this month, the company reported net sales decreased by 2.4% last year, but returned to comparable sales growth, up 1.5%. Macy’s expects to make $21.4 billion to $21.65 billion in net sales this year, a little less than last year’s $21.76 billion, and sees comp sales flat at the midpoint of guidance. </p>
<p>Chief Customer and Digital Officer Max Magni explained that customers may be primed to spend more because they’re looking for a specific item, such as an outfit for an upcoming event, rather than when they’re just browsing, Bloomberg<em> </em>reported. He suspects that the bot is also attracting a younger customer base.  </p>
<p>The most popular features are the “complete the look” option, where the bot suggests accessories to go with an outfit, and a virtual try-on feature that allows shoppers to see what an item looks like on them. Customers can also use the virtual try-on feature in store, if they don’t have time to see if an item fits, Chief Stores Office Barbie Cameron told Bloomberg<em>. </em></p>
<p>More AI shopping assistants are coming as companies and startups bet on making online shopping more seamless. For example, Bill Gates’s daughter Phoebe Gates founded Phia, a browser extension that compares prices across the internet. </p>
<p>And after more than four years in beta, Marc Lore and Melissa Bridgeford, publicly launched shopping agent Wizard in February. </p>
<p>“Every retailer is trying to figure it out one step at a time,” Magni told Bloomberg. “This is anybody’s game. Nobody has cracked the code.”</p>
<p>Getting the Macy’s bot ready for customers has taken some tweaking, and thousands of employees weighed in, according to Magni. Originally, it didn’t take into account that shoppers in different climates may not want to see the same selections. </p>
<p>There were also some tone issues, Magni added. When he asked for T-shirt suggestions for his son, the bot coldly offered a list and wrote: “Here’s a T-shirt for a 10-year-old.”</p>
<p>Now, the bot is more friendly. When asked again, the bot replied “‘Ten-year-olds can have so much fun with color – do you want a brighter or more muted color selection?’” Magni said. “The machine continues to learn.”</p>
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		<title>Amazon says Anthropic’s Claude still OK for AWS customers to use outside defense work</title>
		<link>https://lsd.hu/amazon-says-anthropics-claude-still-ok-for-aws-customers-to-use-outside-defense-work/</link>
		
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		<pubDate>Sun, 08 Mar 2026 05:13:18 +0000</pubDate>
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		<guid isPermaLink="false">https://lsd.hu/amazon-says-anthropics-claude-still-ok-for-aws-customers-to-use-outside-defense-work/</guid>

					<description><![CDATA[Amazon said Friday it will continue offering Anthropic&#8217;s artificial intelligence technology to its cloud customers, excluding work involving the Department of Defense. The announcement comes after the federal agency informed Anthropic on Thursday that it would label the company a &#8220;supply chain risk.&#8221; Anthropic responded by saying it has &#8220;no choice&#8221; but to challenge the [&#8230;]]]></description>
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<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> said Friday it will continue offering Anthropic&#8217;s artificial intelligence technology to its cloud customers, excluding work involving the Department of Defense.</p>
<p>The announcement comes after the federal agency informed Anthropic on Thursday that it would label the company a &#8220;supply chain risk.&#8221; Anthropic responded by saying it has &#8220;no choice&#8221; but to challenge the designation in court. </p>
<p>&#8220;AWS customers and partners can continue to use Claude for all their workloads not associated with the Department of War (DoW),&#8221; an Amazon Web Services spokesperson said in a statement. &#8220;For all DoW workloads which use Anthropic technologies, we are supporting customers and partners as they transition to alternatives running on AWS.&#8221;</p>
<p>Last week, President Donald Trump ordered federal agencies, via social media posts, to stop using Anthropic&#8217;s technology. The declaration came after Anthropic refused to agree to the DOD&#8217;s request that it be allowed to operate the company&#8217;s technology in all lawful use cases without limitation.</p>
<p>The supply chain risk designation will require defense vendors and contractors to certify they don&#8217;t use Anthropic&#8217;s models in their work with the Pentagon. </p>
<p>Amazon, the leader in public cloud, is following top rivals <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Microsoft<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-6">Google<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> in updating customers on Anthropic&#8217;s availability. Microsoft said late Thursday that Anthropic&#8217;s Claude models will remain accessible in its products outside of defense work, and Google issued a similar statement earlier Friday.</p>
<p>Amazon is one of Anthropic&#8217;s biggest financial backers, investing $8 billion in the startup since 2023. The two companies have also forged a strong commercial relationship. </p>
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<p>AWS <a href="https://www.anthropic.com/news/anthropic-amazon-trainium" target="_blank" rel="noopener">remains</a> Anthropic&#8217;s primary cloud and training partner. Anthropic also committed to use 500,000 of Amazon&#8217;s custom-built chips, called Trainium 2, as part of an $11 billion AWS data center campus built for the startup, called Project Rainier. </p>
<p>Anthropic&#8217;s Claude models are available through AWS Bedrock, which allows companies to tap into artificial intelligence models built by a variety of providers. AWS <a href="https://docs.aws.amazon.com/govcloud-us/latest/UserGuide/govcloud-bedrock.html" target="_blank" rel="noopener">offers Bedrock</a> to users of its GovCloud service, a dedicated cloud region equipped to host sensitive data and regulated workflows.</p>
<p>Amazon has won billions of dollars in contracts to provide cloud and AI services to federal agencies. The company in November earmarked up to $50 billion on AI infrastructure for U.S. government customers. At the time, AWS said it served more than 11,000 government agencies. </p>
<p>Anthropic relied on AWS as its pathway into government work. In November 2024, the company <a href="https://www.anthropic.com/news/anthropic-amazon-trainium" target="_blank" rel="noopener">partnered</a> with software and services vendor <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-15">Palantir<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and AWS to provide defense and intelligence agencies access to Claude models.</p>
<p>Dave Levy, an AWS vice president, said in the announcement that, &#8220;We are excited to partner with Anthropic and Palantir and offer new generative AI capabilities that will drive innovation across the public sector.&#8221;</p>
<p>Eight months later, Anthropic was awarded a $200 million DOD contract and became the first AI lab to integrate its models into mission workflows on classified networks.</p>
<p><em>— CNBC&#8217;s Ashley Capoot contributed to this report.</em></p>
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		<title>Target is making big changes to win back customers. Here&#8217;s what shoppers can expect to see</title>
		<link>https://lsd.hu/target-is-making-big-changes-to-win-back-customers-heres-what-shoppers-can-expect-to-see/</link>
		
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		<pubDate>Thu, 05 Mar 2026 04:53:55 +0000</pubDate>
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		<guid isPermaLink="false">https://lsd.hu/target-is-making-big-changes-to-win-back-customers-heres-what-shoppers-can-expect-to-see/</guid>

					<description><![CDATA[A Target store in Chicago, Feb. 10, 2026. Scott Olson &#124; Getty Images MINNEAPOLIS — Target customers will soon see changes on the retailer&#8217;s shelves, as the company tries to woo back shoppers during a turnaround effort that has started to catch Wall Street&#8217;s eye. Among those shifts, Target will add more fresh and trendy [&#8230;]]]></description>
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<p>A Target store in Chicago, Feb. 10, 2026.</p>
<p>Scott Olson | Getty Images</p>
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<p>MINNEAPOLIS — <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Target<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> customers will soon see changes on the retailer&#8217;s shelves, as the company tries to woo back shoppers during a turnaround effort that has started to catch Wall Street&#8217;s eye.</p>
<p>Among those shifts, Target will add more fresh and trendy groceries, a dedicated display for higher-end makeup and a larger array of merchandise for sports fans.</p>
<p>At the big-box retailer&#8217;s Minneapolis headquarters on Tuesday, Target&#8217;s merchandising leaders previewed the company&#8217;s ambitious plans to overhaul key categories, including home and apparel, which have posted year-over-year sales declines. The company held an investor meeting to share its holiday-quarter results and its turnaround strategy for this year, which hinges in part on regaining its reputation for stylish and unique items.</p>
<p>CEO Michael Fiddelke, a Target veteran who stepped into the top role on Feb. 1, told investors on Tuesday that the company is making changes that &#8220;don&#8217;t happen overnight.&#8221; But, he added, they include many tweaks that customers &#8220;will see and feel right away.&#8221; </p>
<p>&#8220;If I were to step back and draw a heat map of the entire store highlighting where we&#8217;re making changes this year, you&#8217;d see more change to what we sell and how we sell it than you&#8217;ve seen in a decade,&#8221; he said.</p>
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<p>The success of Target&#8217;s merchandise makeover will help determine whether the company meets its sales and earnings outlook for the current year and whether it can reverse four consecutive quarters of declining customer traffic. The company&#8217;s revenue fell slightly in fiscal 2025 and has been stagnant for four years.</p>
<p>Target said Tuesday that it expects net sales for the current fiscal year to rise about 2% compared with the previous year and anticipates that sales will grow in every quarter of the year.</p>
<p>Wall Street had a positive early read on Target&#8217;s turnaround progress: The company&#8217;s stock climbed more than 6% on Tuesday, and was trading higher on Wednesday.</p>
<p>Here&#8217;s a closer look at Target&#8217;s merchandising changes:</p>
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<h2 class="ArticleBody-subtitle"><a id="headline0"/>Putting a fresher spin on grocery </h2>
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<p>Target is expanding the fresh department and adding more prominent signage for its Good &amp; Gather private brand as it tries to draw more customers to stores for grocery shopping. This rendering shows what the expanded fruit, vegetable and meat displays will look like.</p>
<p>Courtesy of Target</p>
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<p>One of the top reasons for customers&#8217; Target trips is a simple one — running in for a quick grocery item like a gallon of milk or box of pasta. The challenge is getting shoppers to buy more of their food there.</p>
<p>Food is the No. 1 traffic driver for Target, and over half of customers have food in their shopping basket, said John Conlin, senior vice president of merchandising, food and beverage. Target&#8217;s grocery category, which it labels food and beverage, drew higher sales than any of Target&#8217;s merchandising segments in the past fiscal year. It grew by about 1% year over year and totaled $24.14 billion — or roughly 23% of Target&#8217;s net sales for the fiscal year. </p>
<p>Yet for many customers, Target is a destination for buying just a few grocery items rather than a fuller basket of food for the week. Plus, competition has grown fiercer — not only from the nation&#8217;s largest grocer by revenue, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Walmart<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, but also from <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and fast-expanding discounter Aldi.</p>
<p>&#8220;We don&#8217;t want food to just be a business that guests are shopping while they&#8217;re at Target,&#8221; he said. &#8220;But increasingly, we want to be a business that is why guests are at Target.&#8221;</p>
<p>He said Target is &#8220;trying to carve our own lane with our assortment strategy&#8221; rather than copy the grocers down the street.</p>
<p>Going forward, Target will<strong> </strong>expand the square footage it devotes to grocery as it remodels stores and builds new ones, Conlin said. In over half of the stores that the company remodels, Target will double the square footage for fresh foods like fruits, vegetables and meats, he added.</p>
<p>The company also plans to add more brands that shoppers haven&#8217;t yet discovered and lean on seasonal items and private brands. To stand out from competitors, Target is going to ramp up the amount of new items by up to 50% in key categories like snacks and dry groceries, Conlin said.</p>
<p>But he acknowledged a challenge that has tripped up Target in recent years, which it&#8217;s tried to fix by owning its supply chain and opening a new facility in Colorado in the next year. </p>
<p>&#8220;None of this comes to light if we&#8217;re not in stock for our guests,&#8221; he said. </p>
<p>He declined to share a key detail about some items and brands that Target is adding: price points.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline1"/>Giving beauty a glow up </h2>
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<p>In many of Target&#8217;s stores, customers buy lip gloss and other items from <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-6">Ulta Beauty<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>. That will change in August, after the two brands announced the end of a deal that brought the mini beauty shops to nearly a third of Target&#8217;s big-box stores. </p>
<p>On Tuesday, Target said it plans to give its own beauty assortment a glow up. This fall, it will open what it is dubbing its Beauty Studio in more than 600 stores and online, said Amanda Nusz, senior vice president of merchandising for essentials and beauty at Target. </p>
<p>Beauty Studio will replace Ulta Beauty at Target. It will be a dedicated shop within the store with prestige beauty brands, elevated lighting, enhanced service and a loyalty program tied to beauty, Nusz said. In renderings, the beauty shop looks similar to Ulta Beauty at Target, but without the beauty retailer&#8217;s branding. </p>
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<p>Starting this fall, Target will open Beauty Studio dedicated shops in more than 600 stores and online. The prestige beauty shop will replace Ulta Beauty at Target.</p>
<p>Courtesy of Target</p>
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<p>Nusz declined to share the national brands that the Beauty Studio will carry and whether it will offer some of the same brands sold by Ulta Beauty and other competitors like Sephora.</p>
<p>Beauty &#8220;has been one of the strongest growth engines for Target,&#8221; Nusz said. She said it was also the top growth category for Target&#8217;s curbside pickup service, Drive Up, and in-store pickup of online orders in the fourth quarter. A bonus for Target: Beauty tends to draw in younger shoppers.</p>
<p>The segment&#8217;s sales were roughly flat year over year in the most recent fiscal year, but accounted for about 13% of Target&#8217;s overall net sales for the period. </p>
<p>Along with rolling out Beauty Studio, Nusz said, Target will add more well-recognized national brands like sunscreen brand Supergoop, lean into trends like Korean beauty and invest more in men&#8217;s beauty, such as grooming and fragrance items. </p>
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<h2 class="ArticleBody-subtitle"><a id="headline2"/>Adding fun and pop culture relevance</h2>
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<p>Target has overhauled its hardlines category, which includes items like consumer electronics, books and toys. The category, which it now calls Fun101, now carries more items related to sports and pop culture. For example, it has a line of merchandise for the 30th anniversary of the movie &#8220;Space Jam.&#8221;</p>
<p>Melissa Repko | CNBC</p>
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<p>In the back of Target&#8217;s stores, the retailer is giving an overhaul to a department that&#8217;s typically known for selling consumer electronics, toys and books.</p>
<p>Instead of calling it the traditional name, hardlines, Target coined the category Fun101.</p>
<p>Cassandra Jones, senior vice president of merchandising for Fun101, said the goal went beyond the new name, however. Target wanted to turn around a category that was falling flat.</p>
<p>Starting in late 2024, Target has had a tighter focus on four key areas: play, which includes toys like plush stuffed animals and popular brands like Lego; pop, which includes culturally inspired items like a limited-edition collection tied to Netflix&#8217;s &#8220;Stranger Things&#8221; and another linked to the 30th anniversary of the movie &#8220;Space Jam&#8221;; sport, which includes items like water bottles and licensed sports apparel for professional teams; and gadget, which includes trendy takes on products like phone cases and headphones.</p>
<p>On the other hand, Jones said Target has cut back on items like TVs and laptops, where it&#8217;s harder to stand out from retail competitors or inject a sense of style.</p>
<p>Sales of Fun101 merchandise were roughly flat year over year in the most recent fiscal year, but drove $15.8 billion, or 15%, of Target&#8217;s net sales for the period. </p>
<p>Jones said shoppers will see the category go bigger in the second half of the year. Target plans to open a fan shop in stores and online with licensed sports gear, expand its position as a &#8220;trading card destination&#8221; and open a &#8220;collectibles zone&#8221; for other types of merchandise. </p>
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<p>Target&#8217;s home category has been one of its weakest performers. The retailer is overhauling the category and redoing the display area in stores, too. It showed off some of its newer items at an investor event in Minneapolis.</p>
<p>Melissa Repko | CNBC</p>
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<h2 class="ArticleBody-subtitle"><a id="headline3"/>Rebuilding home goods</h2>
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<p>Target used to be known for its fashion-forward yet affordable throw pillows, lamps, bedding and other home decor. The category, however, is now one of the retailer&#8217;s weaknesses — particularly as it competes with digital players like <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-8">Wayfair<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, big-box competitors like Walmart and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-9">Costco<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, off-price chains like <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-10">TJX<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>&#8216;s HomeGoods and specialty players like Crate &amp; Barrel or Pottery Barn.</p>
<p>Sales in the home furnishings and decor category totaled $15.61 billion in the most recent fiscal year, sinking by nearly 7% year over year. That&#8217;s a deeper sales drop than in any of Target&#8217;s other key merchandise categories.</p>
<p>The big-box retailer is working to become a destination for the category again, said Mara Sirhal, senior vice president of merchandising for home, who stepped into the role about three months ago. </p>
<p>&#8220;Our home business has not delivered to its potential, point-blank,&#8221; she said. &#8220;The industry grew. Target home underperformed. We lost meaningful share over the last two years, and our authority and style inspiration has weakened. That is on us.&#8221;</p>
<p>Among the problems, she said, Target &#8220;lost clarity in our point of view,&#8221; with a blander assortment rather than a stylish, eye-catching one.</p>
<p>Sales of home goods at Target have also been hurt by economic factors, including higher interest rates and pricier homes in the U.S., which have led to a much older first-time homebuyer, she said.</p>
<p>Starting in June, Target will rebuild the category as part of a multiyear turnaround effort, she said. One of its first moves this summer will be redoing about 75% of its assortment in decorative home, which includes items like candlesticks, throw pillows and greenery. By the fall, she said, three-quarters of its bedding assortment will be reinvented. And next year, she said, Target will overhaul its kitchen and dining merchandise. </p>
<p>It won&#8217;t just be the products changing, she said. Shoppers should expect to see new fixtures in stores, too, such as elevated wood displays. It will also use its third-party marketplace, Target Plus, to sell large items that are easier to carry online, such as rugs, mattresses and furniture, she said.</p>
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<p>To try to turn around its apparel sales, Target is using an artificial intelligence tool, Trend Brain, to help the company spot the styles that customers want earlier and speed those looks to shelves. The tool helped the company develop a collection of Western-inspired clothing and accessories.</p>
<p>Melissa Repko | CNBC</p>
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<h2 class="ArticleBody-subtitle"><a id="headline4"/>Speeding up fashion and raising the bar on basics</h2>
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<p>Another well-known category in Target stores has become a weaker link, too. Apparel and accessories sales at the company fell to $15.74 billion in the most recent fiscal year, down about 5% from the prior year.</p>
<p>To drive sales growth again, the big-box retailer aims to spot trends earlier, speed up the time it takes for new looks to hit shelves and sharpen the selection of clothing that it carries — even for basics like tank tops, said Gena Fox, senior vice president of apparel and accessories at Target.</p>
<p>She said the company&#8217;s performance &#8220;has not been where we want it to be over the past year.&#8221;</p>
<p>Denim, T-shirts and tanks make up about 25% of Target&#8217;s total assortment, Fox said. Last year, it overhauled its denim to raise the quality and style, which led to a 10% year-over-year lift in sales for that category. </p>
<p>This year, she said, Target plans to take that same approach to fix T-shirts and tanks, which have had weaker sales. Some of those refreshed closet staples are starting to hit store shelves and Target&#8217;s website.</p>
<p>Target is also working to get ahead of trends, which it features in collections in stores and online, she said. To spot trends, it&#8217;s using a new artificial intelligence-powered tool called Target Trend Brain, which helps the company&#8217;s designers and merchants identify the styles, colors and materials that customers may want. </p>
<p>For example, insights from Trend Brain helped inspire a Western edit of clothing and accessories like purses with fringe and belts with embroidery, with all items under $40. That area will soon rotate to a collaboration with Roller Rabbit, a colorful and brightly patterned pajama brand, that will include swimwear, sundresses and pool accessories. </p>
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<p>Target is known for its limited-time brand collaborations. For the spring, it has a new line of swimsuits, pool accessories and more developed with pajama brand Roller Rabbit.</p>
<p>Melissa Repko | CNBC</p>
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<p>Fox said the apparel and accessories timeline is now about 40% faster as the company reacts more in the moment rather than planning six to 12 months in advance. </p>
<p>Along with those trend-driven items, Target will expand national brands and add new partnerships. Last week, the company announced it would bring Levi&#8217;s to more stores, which will mean the denim brand is in more than 1,000 — or roughly half — of its stores, Fox said. It also developed an exclusive clothing line with country music singer Megan Moroney, which will coincide with her upcoming tour.</p>
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		<title>Instacart to pay $60 million to settle FTC claims it deceived customers</title>
		<link>https://lsd.hu/instacart-to-pay-60-million-to-settle-ftc-claims-it-deceived-customers/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Thu, 18 Dec 2025 22:28:28 +0000</pubDate>
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		<category><![CDATA[claims]]></category>
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		<category><![CDATA[deceived]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Instacart]]></category>
		<category><![CDATA[Instacart (Maplebear Inc)]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Live Nation Entertainment Inc]]></category>
		<category><![CDATA[Million]]></category>
		<category><![CDATA[Pay]]></category>
		<category><![CDATA[Products and Services]]></category>
		<category><![CDATA[settle]]></category>
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					<description><![CDATA[Pavlo Gonchar &#124; SOPA Images &#124; Lightrocket &#124; Getty Images Instacart will pay $60 million to settle allegations by the Federal Trade Commission that it misled users with false advertising and deployed &#8220;unlawful subscription enrollment&#8221; practices. The federal agency alleged that Instacart used deceptive tactics in its subscription sign-up and &#8220;satisfaction guarantee&#8221; advertising that caused [&#8230;]]]></description>
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<p>Pavlo Gonchar | SOPA Images | Lightrocket | Getty Images</p>
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<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Instacart<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> will pay <a href="https://www.ftc.gov/news-events/news/press-releases/2025/12/instacart-pay-60-million-consumer-refunds-settle-ftc-lawsuit-over-allegations-it-engaged-deceptive" target="_blank" rel="noopener">$60 million</a> to settle allegations by the Federal Trade Commission that it misled users with false advertising and deployed &#8220;unlawful subscription enrollment&#8221; practices.</p>
<p>The federal agency <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/Instacart-Complaint.pdf" target="_blank" rel="noopener">alleged</a> that Instacart used deceptive tactics in its subscription sign-up and &#8220;satisfaction guarantee&#8221; advertising that caused consumers to pay more in fees, and prevented them from securing refunds.</p>
<p>For example, the FTC said Instacart falsely dangled promises of &#8220;free delivery&#8221; to consumers on their first order, while shoppers were still required to pay a mandatory service fee to get their groceries delivered.</p>
<p>The FTC also said that Instacart falsely advertised full refunds for users who had problems with their order.</p>
<p>&#8220;Instacart misled consumers by advertising free delivery services — and then charging consumers to have groceries delivered — and failing to disclose to consumers that signed up for a free trial that they would be automatically enrolled into its subscription program,&#8221; Christopher Mufarrige, director of the FTC&#8217;s Bureau of Consumer Protection, said in a statement.</p>
<p>In <a href="https://www.instacart.com/company/updates/how-instacart-goes-above-and-beyond-for-customers-simplicity-transparency-and-billions-in-savings" target="_blank" rel="noopener">a blog post</a>, Instacart acknowledged the FTC settlement but denied &#8220;any allegations of wrongdoing by the agency.&#8221;</p>
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<p>The grocery delivery platform said it uses &#8220;straightforward marketing, transparent pricing and fees, clear terms, easy cancellation and generous refund policies&#8221; that comply with the law.</p>
<p>&#8220;This settlement allows us to move forward and remain focused on what&#8217;s important to our company: delivering value for customers, shoppers and retail and brand partners in the communities we serve,&#8221; an Instacart spokesperson said.</p>
<p>The move comes as Instacart reportedly faces a separate probe by the FTC into its pricing practices. </p>
<p>The probe was launched after a wide-ranging study was released last week showing that its algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store.</p>
<p>News of the FTC probe sent Instacart shares lower by about 7% in extended trading on Wednesday. The stock closed down more than 1% on Thursday.</p>
<p>The FTC has recently <a href="https://www.ftc.gov/business-guidance/resources/rule-unfair-or-deceptive-fees-frequently-asked-questions" target="_blank" rel="noopener">ramped its scrutiny</a> of companies alleged to be using deceptive billing and enrollment schemes.</p>
<p>It sued <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-10">Uber<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> in April, claiming the ride-hail provider charged users for Uber One subscriptions without their consent. On Monday, 21 states joined the agency&#8217;s lawsuit as part of an amended complaint.</p>
<p>In September, the agency sued <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-12">Live Nation<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and Ticketmaster for allegedly using <a href="https://www.ftc.gov/news-events/news/press-releases/2025/09/ftc-sues-live-nation-ticketmaster-engaging-illegal-ticket-resale-tactics-deceiving-artists-consumers" target="_blank" rel="noopener">bait-and-switch</a> pricing tactics and illegally coordinating with ticket brokers.</p>
<p>Earlier this month, the FTC <a href="https://www.ftc.gov/news-events/news/press-releases/2025/12/ftc-sends-more-276-million-consumers-harmed-unauthorized-billing-schemes" target="_blank" rel="noopener">said</a> it was sending more than $27.6 million to consumers who were unknowingly enrolled in and charged for plans that shipped them products marketed to promote weight loss, clear skin and other health-care benefits.</p>
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		<title>Visa says new AI shopping tool has helped customers with hundreds of transactions</title>
		<link>https://lsd.hu/visa-says-new-ai-shopping-tool-has-helped-customers-with-hundreds-of-transactions/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Thu, 18 Dec 2025 13:40:42 +0000</pubDate>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Amazon.com Inc]]></category>
		<category><![CDATA[Breaking News: Business]]></category>
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		<category><![CDATA[business news]]></category>
		<category><![CDATA[Customers]]></category>
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		<category><![CDATA[FinTech]]></category>
		<category><![CDATA[Helped]]></category>
		<category><![CDATA[Hundreds]]></category>
		<category><![CDATA[Mastercard Inc]]></category>
		<category><![CDATA[PayPal Holdings Inc]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tool]]></category>
		<category><![CDATA[transactions]]></category>
		<category><![CDATA[visa]]></category>
		<category><![CDATA[Visa Inc]]></category>
		<guid isPermaLink="false">https://lsd.hu/visa-says-new-ai-shopping-tool-has-helped-customers-with-hundreds-of-transactions/</guid>

					<description><![CDATA[Mustafa Hatipoglu &#124; Anadolu &#124; Getty Images Visa said on Thursday that it successfully completed hundreds of AI transactions as part of a pilot program that kicked off after the company&#8217;s product event in April. The credit card issuer and rivals across the fintech industry are racing to build tools that allow consumers to task [&#8230;]]]></description>
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<p>Mustafa Hatipoglu | Anadolu | Getty Images</p>
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<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Visa<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> said on Thursday that it successfully completed hundreds of AI transactions as part of a pilot program that kicked off after the company&#8217;s product event in April.</p>
<p>The credit card issuer and rivals across the fintech industry are racing to build tools that allow consumers to task artificial intelligence agents with completing certain transactions.</p>
<p>&#8220;This is going to be the year we see an enormous amount of material adoption, and consumers really starting to get comfortable in a bunch of different agentic environments,&#8221; said Rubail Birwadker, Visa&#8217;s head of growth products and partnerships, in an interview.</p>
<p>AI is transforming the e-commerce experience for shoppers, changing how customers purchase and browse for goods. </p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Mastercard<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> said in April it was testing a feature called <a href="https://www.mastercard.com/us/en/news-and-trends/press/2025/april/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai.html" target="_blank" rel="noopener">Agent Pay</a> that allows AI agents to shop online for customers. <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> began testing a &#8220;Buy For Me&#8221; offering that same month, while <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">PayPal<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and Perplexity have joined forces on agentic shopping tools. Earlier in December, a survey from Visa found that <a href="http://usa.visa.com/about-visa/newsroom/press-releases.releaseId.21851.html" target="_blank" rel="noopener">nearly half</a> of U.S. shoppers are using AI with purchases. </p>
<p>While the data is limited, Birwadker said the tools could be useful for consistent purchases made by consumers or events like concert tickets.</p>
<p>Visa said it plans to launch pilot programs in Asia and Europe next year, and is working with over 20 partners on AI agent tools.</p>
<p><strong>WATCH:</strong> Why Visa is moving deeper into stablecoins</p>
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		<title>Qualcomm unveils driverless tech with BMW, sees &#8216;domino effect&#8217; of customers</title>
		<link>https://lsd.hu/qualcomm-unveils-driverless-tech-with-bmw-sees-domino-effect-of-customers/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Wed, 10 Sep 2025 09:54:18 +0000</pubDate>
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		<guid isPermaLink="false">https://www.lsd.hu/qualcomm-unveils-driverless-tech-with-bmw-sees-domino-effect-of-customers/</guid>

					<description><![CDATA[A concept car shows off Qualcomm&#8217;s auto technology. The car was on display at the Qualcomm booth at the IAA Mobility show in Munich on September 9, 2025. Arjun Kharpal &#124; CNBC Qualcomm&#8217;s self-driving technology developed alongside BMW is expected to spark significant interest from other automakers keen to licence the system, the CEO of [&#8230;]]]></description>
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<p>A concept car shows off Qualcomm&#8217;s auto technology. The car was on display at the Qualcomm booth at the IAA Mobility show in Munich on September 9, 2025.</p>
<p>Arjun Kharpal | CNBC</p>
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<p>Qualcomm&#8217;s self-driving technology developed alongside <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">BMW<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> is expected to spark significant interest from other automakers keen to licence the system, the CEO of the U.S. chip giant told CNBC.</p>
<p>The comments underscore how Qualcomm, a major player in smartphone chips, is diversifying its business into new areas, with automotive among its fastest-growing divisions.</p>
<p>Last week, Qualcomm and German auto giant BMW announced an automated driving system that is built on the former&#8217;s semiconductors.</p>
<p>It&#8217;s called the Snapdragon Ride Pilot Automated Driving System and is a type of driver-assist feature. It allows hands-free driving on certain roads or even lane changing, but not for the car to be fully driverless.</p>
<p>The system will debut on the new BMW iX3 and the companies say it will be available across 100 countries by 2026.</p>
<p>But while the system has been developed with BMW, Cristiano Amon, CEO of Qualcomm, told CNBC in an interview Tuesday that the technology has been designed to licence to other automakers.</p>
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<p>&#8220;Everybody&#8217;s been waiting for this moment, including ourselves, because people wanted to see how it performs in the street,&#8221; Amon said, adding that the BMW iX3 will launch with the automated driving technology in 60 countries. This will allow the system to be demonstrated, he said.</p>
<p>&#8220;I think what I expect to happen, as OEMs [Original Equipment Manufacturers] see how it compares and how competitive it is, that&#8217;s going to ignite a domino effect&#8221; of other carmakers wanting to use the technology, Amon said.</p>
<p>The Qualcomm CEO said the company had &#8220;made a lot of progress&#8221; in talks with other carmakers, but is &#8220;not yet ready to announce&#8221; any partnerships yet.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline0"/>Qualcomm bets big on autos</h2>
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<p>Qualcomm&#8217;s biggest revenue driver is the chips that power smartphones from players including Samsung and Xiaomi.</p>
<p>But Amon has looked to diversify the company into new areas, including PC chips, data center semiconductors and automotive.</p>
<p>He has big hopes for the auto business, which brought in nearly $1 billion in the June quarter and grew 21% year-on-year. The company has previously said it expects automotive revenue to grow to $8 billion by its 2029 fiscal year.</p>
<p>In an effort to achieve that, Qualcomm is designing technology for various parts of a car. Its chips can power in-car entertainment systems, for example, and on Monday, the company announced a partnership with Google Cloud that allows automakers to create their own digital assistants.</p>
<p>&#8220;[Qualcomm] are building a whole ecosystem led by software,&#8221; Murtuza Ali, senior analyst at Counterpoint Research, told CNBC. &#8220;The main thing is they are a fully integrated solution provider for autonomy, which is what they were lacking.&#8221;</p>
<p>Traditional car firms, particularly in Europe, are thought to be falling behind when it comes to technology such as autonomous driving, compared with their rivals from China.</p>
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		<title>Nvidia&#8217;s top two mystery customers made up 39% of the chipmaker&#8217;s Q2 revenue</title>
		<link>https://lsd.hu/nvidias-top-two-mystery-customers-made-up-39-of-the-chipmakers-q2-revenue/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 20:10:23 +0000</pubDate>
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		<guid isPermaLink="false">https://www.lsd.hu/nvidias-top-two-mystery-customers-made-up-39-of-the-chipmakers-q2-revenue/</guid>

					<description><![CDATA[Two Nvidia customers made up 39% of Nvidia&#8217;s revenue in its July quarter, the company revealed in a financial filing on Wednesday, raising concerns about the concentration of the chipmaker&#8217;s clientele. &#8220;Customer A&#8221; made up 23% of total revenue, and &#8220;Customer B&#8221; comprised 16% of total revenue, according to the company&#8217;s second-quarter filing with the [&#8230;]]]></description>
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<p>Two <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Nvidia<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> customers made up 39% of Nvidia&#8217;s revenue in its July quarter, the company revealed in a financial <a href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0001045810/000104581025000209/nvda-20250727.htm" target="_blank" rel="noopener">filing</a> on Wednesday, raising concerns about the concentration of the chipmaker&#8217;s clientele.</p>
<p>&#8220;Customer A&#8221; made up 23% of total revenue, and &#8220;Customer B&#8221; comprised 16% of total revenue, according to the company&#8217;s second-quarter filing with the Securities and Exchange Commission.</p>
<p>That&#8217;s higher than the same quarter a year ago when Nvidia&#8217;s top two customers made up 14% and 11% of sales, according to the filing.</p>
<p>The company regularly publishes information on a quarterly basis about its top customers, but the disclosure this week is fueling a renewed debate about whether Nvidia&#8217;s explosive growth is being driven by a handful of large cloud providers such as <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Microsoft<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Google<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-6">Oracle<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>.</p>
<p>Nvidia finance chief Colette Kress said in a Wednesday statement that &#8220;large cloud service providers&#8221; made up about 50% of the company&#8217;s data center revenue. That&#8217;s important as the data center business made up 88% of Nvidia&#8217;s overall revenue in the second quarter.</p>
<p>&#8220;We have experienced periods where we receive a significant amount of our revenue from a limited number of customers, and this trend may continue,&#8221; Nvidia wrote in the filing.</p>
<p>Increasingly, analysts are looking to those cloud capital expenditure spending commitments to model the future growth of Nvidia.</p>
<p>&#8220;We see limited room for further earnings upside revision or share price catalyst in the near-term unless we have increasing clarity over upside in 2026 [cloud service provider] capex expectations,&#8221; wrote HSBC analyst Frank Lee in a note on Thursday. He has a hold rating on the stock.</p>
<p>But Nvidia&#8217;s Customer A and Customer B are not necessarily cloud providers. It&#8217;s a bit of a mystery, and an Nvidia representative declined to share the identities of Customer A and Customer B.</p>
<p>In its filing, Nvidia says it has both &#8220;direct customers&#8221; and &#8220;indirect customers.&#8221; Customer A and Customer B are listed as &#8220;direct customers.&#8221;</p>
<p>Direct customers are not the end users of Nvidia&#8217;s chips. They&#8217;re companies that buy the chips to build into complete systems or circuit boards that they then sell to data centers, cloud providers and end-users. Some of these direct customers are original design manufacturers or original equipment manufacturers like Foxconn or Quanta. Others are distributors or system integrators like Dell.</p>
<p>Indirect customers, meanwhile, include cloud service providers, internet companies and enterprises, which typically buy systems from Nvidia&#8217;s direct customers. Nvidia says it can only estimate revenue to indirect customers based on purchase orders and internal sales data.</p>
<p>Deciphering if any of those cloud providers are Nvidia&#8217;s mystery customers is difficult, in part because the chipmaker has wiggle room in the definitions of its direct and indirect customers.</p>
<p>Nvidia, for example, wrote in the filing that some direct customers buy chips to build systems for their own use.</p>
<p>Additionally, Nvidia noted that two of its indirect customers each accounted for over 10% of its total revenue, primarily buying systems through Customers A and B.</p>
<p>Contributing further to the mystery of it all, Nvidia said that an &#8220;AI research and development company&#8221; contributed a &#8220;meaningful&#8221; amount of revenue through both direct and indirect customers.</p>
<p>Nvidia told investors on Wednesday that demand for the company&#8217;s AI systems remains high, not just among cloud providers, but among other kinds of customers, including enterprises buying systems for AI and &#8220;neoclouds,&#8221; which are companies that are taking on the biggest providers with services more tuned for AI. Nvidia also listed foreign governments, saying it would record $20 billion in revenue this year for &#8220;sovereign AI.&#8221; All of these product categories are contributing to Nvidia&#8217;s revenue growth, Kress told analysts on an earnings call.</p>
<p>Nvidia CEO Jensen Huang also said that the company has a new forecast of $3 to $4 trillion in AI infrastructure by the end of the decade. It said that it could take about 70% of the total cost of a $50 billion AI-focused data center, not just for its graphics processing units but for other chips it sells, too.</p>
<p>Huang told investors it was a sensible target for the next five years because of how much hyperscalers were spending and committing to spend — $600 billion this year, according to Huang. He also said new kinds of customers, such as enterprises or overseas cloud providers, were joining the build-out.</p>
<p>&#8220;As you know, the capex of just the top four hyperscalers has doubled in two years as the AI revolution went into full steam,&#8221; Huang said.</p>
<p><strong>WATCH: </strong>Nvidia&#8217;s concentration dependence risk</p>
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		<title>When &#8216;invest like the 1%&#8217; fails: How Yieldstreet&#8217;s real estate bets left customers with massive losses</title>
		<link>https://lsd.hu/when-invest-like-the-1-fails-how-yieldstreets-real-estate-bets-left-customers-with-massive-losses/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Wed, 20 Aug 2025 04:22:17 +0000</pubDate>
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		<guid isPermaLink="false">https://www.lsd.hu/when-invest-like-the-1-fails-how-yieldstreets-real-estate-bets-left-customers-with-massive-losses/</guid>

					<description><![CDATA[When Justin Klish stumbled upon an ad for Yieldstreet in February 2022, he said, it was the company&#8217;s tagline that stuck in his head. &#8220;Invest like the 1%,&#8221; the startup said. The ad spoke to his desire to build wealth and diversify away from stocks, which were then in freefall, Klish said. Yieldstreet says it [&#8230;]]]></description>
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<p>When Justin Klish stumbled upon an ad for <a href="https://www.yieldstreet.com/?ad_id=652726041771&amp;amp;adset_id=148724477184&amp;amp;campaign_id=18478489329&amp;amp;campaign_type=search&amp;amp;g_acctid=323-576-2402&amp;amp;g_adgroupid=148724477184&amp;amp;g_adid=652726041771&amp;amp;g_adtype=search&amp;amp;g_campaign=S%20-%20Brand_A1_tCPA-BTier1_EP&amp;amp;g_campaignid=18478489329&amp;amp;g_keyword=yieldstreet&amp;amp;g_keywordid=aud-1885129628618%3Akwd-161921496764&amp;amp;g_network=g&amp;amp;gad_campaignid=18478489329&amp;amp;gad_source=1&amp;amp;gbraid=0AAAAADe1aqSVwZYApCoatzaKkQrnxu0BI&amp;amp;gclid=Cj0KCQjw-4XFBhCBARIsAAdNOkvKfxJKSbW3TworBJBF1rJoJ7M2rEleV_0HbfXRmITulj8cjkIFKRYaAgnyEALw_wcB&amp;amp;hdlt_campaign=S%20-%20Brand_A1_tCPA-BTier1&amp;amp;hdlt_source=google&amp;amp;keyword=yieldstreet&amp;amp;matchtype=e&amp;amp;medium=cpc&amp;amp;placement=g&amp;amp;utm_campaign=Brand_A1_A1_BTier1_EM&amp;amp;utm_content=responsivead&amp;amp;utm_medium=cpc&amp;amp;utm_source=Google_Search&amp;amp;utm_term=yieldstreet" target="_blank" rel="noopener">Yieldstreet</a> in February 2022, he said, it was the company&#8217;s tagline that stuck in his head.</p>
<p>&#8220;Invest like the 1%,&#8221; the startup said.</p>
<p>The ad spoke to his desire to build wealth and diversify away from stocks, which were then in freefall, Klish said. Yieldstreet says it gives retail investors such as Klish access to the types of deals that were previously only the domain of Wall Street firms or the ultrarich.</p>
<p>So Klish, a 46-year-old financial services worker living in Miami, logged on to Yieldstreet&#8217;s platform, where a pair of offerings jumped out to him.</p>
<p>He invested $400,000 in two real estate projects: A luxury apartment <a href="https://2010westend.com/?utm_source=google&amp;amp;utm_medium=cpc&amp;amp;utm_campaign=paidsearchads&amp;amp;gad_source=1&amp;amp;gad_campaignid=22663405873&amp;amp;gbraid=0AAAABAAHiZDWEcwBqYqyoZ_ZEgUUDsUrA&amp;amp;gclid=Cj0KCQjw-4XFBhCBARIsAAdNOktp1yNaesCqFFxlhR9orYQuJH2XSSvKf6p1mS7_wR1nkcDfeqK8GEEaAr-GEALw_wcB" target="_blank" rel="noopener">building</a> in downtown Nashville overseen by former WeWork CEO <a href="https://therealdeal.com/national/nashville/2024/01/12/adam-neumann-faces-shortfalls-on-flow-property-in-nashville/" target="_blank" rel="noopener">Adam Neumann</a>&#8216;s family office, and a three-building renovation in the Chelsea neighborhood of New York. Each project had targeted annual returns of around 20%.</p>
<p>Three years later, Klish said he has little hope of ever seeing his money again. Yieldstreet declared the Nashville project a total loss in May, according to an investor letter, wiping out $300,000 of his funds. The Chelsea deal needs to raise fresh capital to avoid a similar fate, according to another letter. Both letters were reviewed by CNBC.</p>
<p>&#8220;There isn&#8217;t a day that goes by without me saying, &#8216;I can&#8217;t believe what happened,'&#8221; Klish told CNBC. &#8220;I lost $400,000 in Yieldstreet. I consider myself moderately financially savvy, and I got duped by this company. I just worry that it&#8217;s going to keep happening to others.&#8221;</p>
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<h2 class="ArticleBody-subtitle"><a id="headline0"/>Distributed risk</h2>
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<p>Yieldstreet, founded in 2015, is one of the best-known examples of American startups with the stated mission of democratizing access to assets such as real estate, litigation proceeds and private credit. To do so, it gathers funds from thousands of investors such as Klish, who typically put in at least $10,000 each for projects vetted by Yieldstreet managers.</p>
<p>The startup&#8217;s central premise is that the world beyond public stocks and bonds — often called alternative assets or private market investments — provides both smoother sailing and the possibility of higher returns, a win-win proposition. This month, President Donald Trump signed an executive order designed to allow private market investments in U.S. retirement plans.</p>
<p>But Yieldstreet customers who participated in its real estate deals in recent years say they&#8217;ve learned the flip side of the private markets: They face huge losses on investments that turned out far riskier than they thought, while their money has been locked up for years with little to show for it besides frustration.</p>
<p>The company said in a statement that its real estate equity offerings from 2021 and 2022 were &#8220;significantly impacted&#8221; by rising interest rates and market conditions that pressured valuations industrywide.</p>
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<p>Yieldstreet customer Justin Klish, who said he faces $400,000 in losses from investing on the platform.</p>
<p>Courtesy: Justin Klish</p>
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<p>This article is based on dozens of investor letters that were sent to customers by Yieldstreet and reviewed by CNBC.</p>
<p>The documents show investors put more than $370 million into 30 real estate projects that have already recognized $78 million in <a href="https://www.yieldstreet.com/support/article/have-any-investments-not-performed-as-expected/#:~:text=Yes.,Yieldstreet%20investments%20have%20experienced%20defaults." target="_blank" rel="noopener">defaults</a> in the past year. Yieldstreet customers who spoke to CNBC say they anticipate deep or total losses on the remainder.</p>
<p>The breadth of Yieldstreet&#8217;s struggles in real estate — its biggest single investment category — hasn&#8217;t previously been reported.</p>
<p>CNBC&#8217;s analysis covers a wide swath of deals that the company offered between 2021 and 2024, but doesn&#8217;t include every project, of which there were at least 55, according to Yieldstreet.</p>
<p>The troubled projects vary. They include apartment complexes in boomtowns such as Atlanta, Dallas and Nashville, Tennessee; developments in coastal cities including New York, Boston and Portland, Oregon; apartment buildings in the Midwest and single-family rental homes across Florida, Georgia and North Carolina.</p>
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<p>Of the 30 deals that CNBC reviewed information on, four have been declared total losses by Yieldstreet. Of the rest, 23 are deemed to be on &#8220;watchlist&#8221; by the startup as it seeks to recoup value for investors, sometimes by raising more funds from members. Three deals are listed as &#8220;active,&#8221; though they have stopped making scheduled payouts, according to the documents.</p>
<p>Additionally, Yieldstreet shut down a real estate investment trust made up of six of the above projects last year as its value plunged by nearly half, locking up customer money for at least two years.</p>
<p>Yieldstreet&#8217;s overall returns in real estate have plunged in the past two years; the category went from a 9.4% annual return rate <a href="https://www.yieldstreet.com/blog/article/yieldstreet-portfolio-snapshot/" target="_blank" rel="noopener">in 2023</a> to a 2% return rate in the company&#8217;s most recent <a href="https://www.yieldstreet.com/statistics/" target="_blank" rel="noopener">update</a> on its website.</p>
<p>But only customers participating in a specific fund get information about its performance, and Yieldstreet labels its investor updates &#8220;confidential,&#8221; warning customers that the information in them can&#8217;t be shared without consent from the startup. While not uncommon in the private markets, those limitations make it hard for investors to know if their experience is unique.</p>
<p>Klish said he began to worry about his investments in early 2023 when updates became late and began to hint at deteriorating market conditions.</p>
<p>Frustrated by those delays and what he described as a lack of candor from Yieldstreet about his sinking investments, Klish turned to forums on <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-12">Facebook<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-13">Reddit<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> for a sense of the bigger picture. There he said he found a few dozen other customers who shared their Yieldstreet experiences.</p>
<p>&#8220;When I dug into the other deals, I realized that this is systemic,&#8221; said Klish. &#8220;Almost every single deal is in trouble.&#8221;</p>
<p>In July, Klish filed a complaint, which CNBC has reviewed, with the U.S. Securities and Exchange Commission alleging that Yieldstreet misled its investors. Klish said he has yet to receive a response to his complaint.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline1"/>Missing ships, busted tie-up</h2>
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<p>Yieldstreet calls itself the leading platform offering access to the private markets, a category that has <a href="https://www.blackrock.com/ca/institutional/en/insights/private-markets-outlook" target="_blank" rel="noopener">boomed</a> over the past decade as professional investors seek sources of yield beyond stocks and bonds.</p>
<p>Founded 10 years ago by Michael Weisz and Milind Mehere, the company has well-known VC backers including <a href="https://www.khoslaventures.com/" target="_blank" rel="noopener">Khosla Ventures</a>, Thrive Capital and <a href="https://www.generalcatalyst.com/" target="_blank" rel="noopener">General Catalyst</a>. Yieldstreet was part of a wave of fintech startups created in the aftermath of the 2008 financial crisis, including <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-17">Robinhood<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-18">Chime<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, with a populist message.</p>
<p>&#8220;Our mission at Yieldstreet is, how do we help create financial independence for millions of people?&#8221; Weisz said during a 2020 CNBC interview. &#8220;You do that by helping people generate consistent, passive income.&#8221;</p>
<p>Weisz, who became CEO of Yieldstreet in 2023, brought experience in litigation finance, where hedge funds lend money to plaintiffs for a slice of the payout if the lawsuit wins. Mehere, a former software engineer who had co-founded online marketing startup Yodle, was the more technical of the pair.</p>
<p>Yieldstreet declined to make the co-founders or other executives available for this article.</p>
<p>In early 2020, Yieldstreet announced a partnership with <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-21">BlackRock<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, the biggest asset manager in the world. The startup said at the time that its new Prism fund would contain a mix of its private market assets with conventional bond funds managed by BlackRock.</p>
<p>Here is the 2020 interview with Yieldstreet co-founder Weisz:</p>
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<p>The move seemed to signal that Yieldstreet was primed for mainstream success. BlackRock had spent 18 months vetting the company before agreeing to the tie-up, Yieldstreet&#8217;s co-founders told CNBC at the time.</p>
<p>The month after its public announcement, though, Yieldstreet had tougher news to share. It was becoming clear that customers in another one of its product lines — loans backed by commercial ships that are torn apart for scrap metal — would suffer losses, the firm told them in March, according to a Wall Street Journal <a href="https://www.wsj.com/articles/customer-group-presses-fintech-firm-yieldstreet-for-missing-investor-payments-11587720603?gaa_at=eafs&amp;amp;gaa_n=ASWzDAjW3Q4aO0O9DiKKYbB8fq2Q6r9FM14QkBCVS-jmL5HnGUrrfieULiSRaW7sSF0%3D&amp;amp;gaa_ts=689cc4b7&amp;amp;gaa_sig=dWVl0cz1t1MZmE0WVT7Jwu1n8ekfcIYUNjW7qH1YkNUhEaYuPp39drff9JL5SdNMGJHvTfiFD-_9dHl8UOoixw%3D%3D" target="_blank" rel="noopener">report</a>.</p>
<p>Yieldstreet lost track of 13 ships in international waters that backed $89 million in member loans, according to an April 2020 lawsuit filed by the startup against the borrower in that project, which it accused of fraud. In October 2020, a <a href="https://www.businesswire.com/news/home/20201006005729/en/The-British-High-Court-Awards-%2477-million-to-Yieldstreet" target="_blank" rel="noopener">British court sided with Yieldstreet</a> in the lawsuit against the borrower, a Dubai-based ship recycler.</p>
<p>The episode scared off BlackRock, which ended the partnership weeks after it was announced, according to a person familiar with the matter who asked to remain unnamed so they could speak freely about private conversations.</p>
<p>A Yieldstreet spokeswoman at the time <a href="https://www.wsj.com/articles/customer-group-presses-fintech-firm-yieldstreet-for-missing-investor-payments-11587720603?gaa_at=eafs&amp;amp;gaa_n=ASWzDAjW3Q4aO0O9DiKKYbB8fq2Q6r9FM14QkBCVS-jmL5HnGUrrfieULiSRaW7sSF0%3D&amp;amp;gaa_ts=689cc4b7&amp;amp;gaa_sig=dWVl0cz1t1MZmE0WVT7Jwu1n8ekfcIYUNjW7qH1YkNUhEaYuPp39drff9JL5SdNMGJHvTfiFD-_9dHl8UOoixw%3D%3D" target="_blank" rel="noopener">told The Wall Street Journal</a> that the BlackRock launch was initially successful but the fund &#8220;was then faced with the market environment caused by Covid-19.&#8221;</p>
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<p>Yieldstreet co-founders Milind Mehere, at left, and Michael Weisz</p>
<p>Source: Yieldstreet</p>
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<p>Three years later, the SEC fined Yieldstreet $1.9 million for selling a $14.5 million marine loan to investors even when it had reason to believe the borrower had stolen proceeds from related deals. Yieldstreet also didn&#8217;t use &#8220;publicly available&#8221; methods to track the ships it was relying on for collateral, the SEC said.</p>
<p>&#8220;YieldStreet aims to unlock the complex alternative investments market for retail investors but failed to disclose glaring red flags it had about the security of the collateral backing this offering,&#8221; an SEC official said in a 2023 <a href="https://www.sec.gov/newsroom/press-releases/2023-175" target="_blank" rel="noopener">release</a> accompanying the settlement, for which the company neither denied nor admitted to the agency&#8217;s findings.</p>
<p>Still, the company continued to rack up assets on its platform, in part by ramping up activities in real estate. By 2023, real estate funds made up 26% of all investments on the platform, the largest asset category and well ahead of runners-up such as private credit, <a href="https://www.yieldstreet.com/blog/article/yieldstreet-portfolio-snapshot/" target="_blank" rel="noopener">Yieldstreet said at the time.</a></p>
<p>Late that year, Yieldstreet announced it had <a href="https://www.yieldstreet.com/blog/article/yieldstreet-to-acquire-online-investment-platform-cadre/" target="_blank" rel="noopener">acquired</a> Cadre, a startup co-founded by Jared Kushner that focused on broadening access to commercial real estate. The companies declined to disclose terms of the deal, but Yieldstreet said the combined entities&#8217; &#8220;investment value&#8221; was nearly $10 billion.</p>
<p>In May 2025, Yieldstreet <a href="https://www.yieldstreet.com/blog/article/yieldstreet-appoints-mitchell-caplan-as-interim-chief-executive-officer/" target="_blank" rel="noopener">replaced</a> Weisz as CEO with Mitch Caplan, a former E-Trade chief who joined the startup&#8217;s board in 2021. That&#8217;s the year the venture firm where Caplan serves as president, Tarsadia Investments, took a stake in Yieldstreet. The company declined to say why Weisz was replaced.</p>
<p>In July, Yieldstreet announced a <a href="https://www.yieldstreet.com/blog/article/yieldstreet-completes-77-million-capital-raise-to-build-comprehensive-private-markets-platform/" target="_blank" rel="noopener">$77 million</a> capital raise, led by Tarsadia Investments.</p>
</div>
<h2 class="ArticleBody-subtitle"><a id="headline2"/>&#8216;Difficult news&#8217;</h2>
<div class="group">
<p>Yieldstreet continued to make moves in real estate well after a seismic shift that made the industry far harder to navigate had begun.</p>
<p>In early 2022, the Federal Reserve kicked off its most aggressive rate-hiking cycle in decades to combat inflation, turning the economics of many projects from that period upside down. The value of multifamily buildings has dropped 19% since 2022, according to Green Street&#8217;s commercial property <a href="https://www.greenstreet.com/insights/CPPI" target="_blank" rel="noopener">index</a>.</p>
<p>Projects that Yieldstreet put its customers into struggled to hit revenue targets amid price competition or had problems filling vacancies or raising rents, and thus began to fall behind on loan payments, according to investor letters.</p>
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<p>The building at 2010 West End Ave., Nashville, Tennessee.</p>
<p>Source: Google Earth</p>
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<div class="group">
<p>Combined with the use of leverage, or borrowing money that amplifies both risks and returns, Yieldstreet investors suffered complete losses on projects in Nashville, Atlanta and New York&#8217;s Upper West Side neighborhood, the letters show.</p>
<p>&#8220;After exhausting all options to preserve value, YieldStreet determined there was no reasonable path to recovery,&#8221; the firm told customers who invested $15 million in the Upper West Side deal. &#8220;We sold our position for $1.&#8221;</p>
<p>It&#8217;s unclear if Yieldstreet, which makes money by charging annual management fees of around 2% on invested funds, itself suffered financial losses on the defaults.</p>
<p>In at least a half dozen cases, Yieldstreet went to its user base again in 2023 and 2024 to raise rescue funds for troubled deals, telling members that the loans combined the protections of debt with the upside of equity.</p>
<p>But if the project was doomed, a bailout loan was, at least in one case, effectively throwing good money after bad. A $3.1 million member loan to help rescue the Nashville project, located at 2010 West End Avenue, was wiped out in just months.</p>
<p>&#8220;We are reaching out to share difficult news,&#8221; Yieldstreet told investors of the Nashville project and its member loan in May. &#8220;Following multiple restructuring attempts, the property has been sold to Tishman Speyer &#8230; resulting in a complete loss of capital for investors.&#8221;</p>
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<div class="group">
<p>In a statement provided in response to CNBC&#8217;s reporting for this article, Yieldstreet said it has offered 149 real estate deals since inception and has delivered positive returns on 94% of matured investments in the category.</p>
<p>That 94% figure likely doesn&#8217;t include the distressed projects that CNBC has identified, since those funds aren&#8217;t yet classified as matured while Yieldstreet seeks to salvage projects on its watchlist. The watchlist designation doesn&#8217;t always result in the loss of investor funds, Yieldstreet said in another statement.</p>
<p>&#8220;Of the nearly $5 billion invested across the platform, a set of real estate equity offerings originated during 2021–2022 were significantly impacted by rising interest rates and broader market conditions that pressured multifamily valuations across the industry,&#8221; Yieldstreet said through a spokeswoman.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline3"/>Adverse selection</h2>
<div class="group">
<p>On its <a href="https://www.yieldstreet.com/" target="_blank" rel="noopener">website</a>, the startup says it offers only about 10% of the opportunities it reviews, signaling its discernment when it comes to risk.</p>
<p>But several professional investors pointed to the possibility that, instead of securing only top-quality deals in real estate, Yieldstreet may be getting ones that are picked over by more <a href="https://www.tishmanspeyer.com/" target="_blank" rel="noopener">established</a> players.</p>
<p>&#8220;There&#8217;s no question you&#8217;ve seen deals that institutions have passed on that went to the platforms because retail investors might have less discipline than the institutional ones,&#8221; said <a href="https://www.peachtreegroup.com/team-members/greg-friedman" target="_blank" rel="noopener">Greg Friedman</a>, CEO of Peachtree Group, an Atlanta-based commercial real estate investment firm.</p>
<p>&#8220;It&#8217;s a reflection of a lack of discipline in underwriting and market conditions going against them,&#8221; Friedman said of Yieldstreet&#8217;s track record. &#8220;Anything done after 2022, they should have done more carefully knowing that we are in a higher-rate environment.&#8221;</p>
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<p>Alterra apartments in Tucson, Arizona.</p>
<p>Courtesy: Google Earth</p>
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<p>In late 2022, Yieldstreet even told investors that real estate was a <a href="https://www.yieldstreet.com/blog/article/opportunities-amid-uncertainty-private-real-estate/" target="_blank" rel="noopener">&#8220;safe(er) haven&#8221; asset</a> during periods of rising rates and high inflation. By then, the Fed&#8217;s intent to squash inflation with higher rates was well understood.</p>
<p>&#8220;Real estate can be an effective inflation hedge, carries low correlation to traditional markets, and has even benefitted in times of market downturns, generating outsized returns,&#8221; the startup said in a <a href="https://www.yieldstreet.com/blog/article/opportunities-amid-uncertainty-private-real-estate/" target="_blank" rel="noopener">blog post</a> at the time.</p>
<p>In the post, Yieldstreet gave the example of the <a href="https://www.livealterraapartments.com/" target="_blank" rel="noopener">Alterra Apartments</a>, a multifamily project in Tucson, Arizona, where it said rent increases and a contractual cap on interest rates protected it from the Fed hikes.</p>
<p>But this year, Yieldstreet told investors in the $23 million deal that the Tucson development was in technical default and headed for a full write-off.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline4"/>&#8216;Mind-boggling&#8217;</h2>
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<p>Customers interviewed by CNBC accuse the company of downplaying investment risks and say that its disclosures around performance can be sloppy or misleading.</p>
<p>Mark Underhill, a 57-year-old software engineer, said he invested $600,000 across 22 Yieldstreet funds and faces $200,000 in losses on projects that are on watchlist and have never made payouts.</p>
<p>&#8220;With any investment, there&#8217;s a risk of loss,&#8221; Underhill said. &#8220;But there&#8217;s no consideration of these type of gut-punch losses. They talked about how their deals were backed by collateral, and they gave you all these reasons that make you feel there&#8217;s something left if the deal goes south.&#8221;</p>
<p>Underhill, who was treated with chemotherapy for multiple myeloma last year and travels the American West in a camper van, said his losses are forcing him to work beyond his expected retirement date.</p>
<p>&#8220;The thing that is mind-boggling is, how did they fail so badly on so many deals in so many markets?&#8221; Underhill said.</p>
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<p>Mark Underhill, a Yieldstreet customer who says he faces $200,000 in losses from investing on the platform.</p>
<p>Courtesy: Mark Underhill</p>
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<p>The offering sheet for the Upper West Side project said sales prices would have to plunge 35% for Yieldstreet members to see any losses, a worse hit than what New York experienced during the 2008 recession, Klish wrote in his July complaint to the SEC.</p>
<p>But the project defaulted even though prices in the area didn&#8217;t fall by that much, Klish wrote.</p>
<p>In another example, while participants in the Nashville deals got letters showing a complete loss, or a -100% return, Yieldstreet&#8217;s public-facing website listed a 0% internal rate of return, or IRR, giving the false impression that investors got all their capital back.</p>
<p>After CNBC asked Yieldstreet for comment on the discrepancy, the website was <a href="https://www.yieldstreet.com/offering/sb_TMQ/nashville-multi-family-equity-ii-member-loan/" target="_blank" rel="noopener">updated</a> to reflect the -100% return.</p>
<p>The company also stopped issuing quarterly portfolio snapshots after <a href="https://www.yieldstreet.com/blog/article/yieldstreet-portfolio-snapshot/" target="_blank" rel="noopener">early 2023</a>, making it harder for prospective investors to see how Yieldstreet&#8217;s overall investments are performing.</p>
<p>So besides marketing materials, customers are mostly left to rely on the company&#8217;s disclosures about its performance as a gauge of whether to invest with the startup.</p>
<p>Yieldstreet says it updates its metrics quarterly, and its <a href="https://www.yieldstreet.com/statistics/" target="_blank" rel="noopener">website</a> shows a 7.4% internal rate of return through March 2025 across all investments. That period likely excludes the impact of the Nashville defaults, which were disclosed in May 2025.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline5"/>&#8216;Winter is coming&#8217;</h2>
<div class="group">
<p>Yieldstreet&#8217;s real estate woes threaten to wipe out decades of savings for Louis Litz, a 61-year-old electrical engineer from Ambler, Pennsylvania.</p>
<p>Seeking income and stability, Litz put $480,000 into Yieldstreet funds, he said. Three of those projects have defaulted, while seven developments are on watchlist, he said.</p>
<p>&#8220;At least half of this stuff is going under,&#8221; Litz said. &#8220;I&#8217;m 61, so there&#8217;s no way I can really recover.&#8221;</p>
<p>Under its new CEO, Caplan, Yieldstreet has decided to pivot away from a business model of mostly offering bespoke investments like the ones that cratered for its real estate customers.</p>
<p>This month, Yieldstreet <a href="https://www.yieldstreet.com/blog/article/the-next-generation-of-yieldstreet/" target="_blank" rel="noopener">said</a> that it officially became a broker-dealer, allowing it to offer funds from outside asset managers including <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-45">Goldman Sachs<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> and the <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-46">Carlyle Group<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>. The plan is to become a distribution platform where 70% of funds are from these established Wall Street giants, Caplan <a href="https://www.wealthmanagement.com/alternative-investments/how-yieldstreet-is-trying-to-evolve-with-the-private-market-landscape" target="_blank" rel="noopener">said</a> this month.</p>
<p>The move is worlds away from the confidence that Yieldstreet co-founder Weisz had in the company&#8217;s original model.</p>
<p>In the 2020 CNBC interview, Weisz said that he often reminded his staff that &#8220;winter is coming&#8221; and to prepare for turbulence.</p>
<p>Yieldstreet would protect its customers from losses because of the underlying collateral the firm was investing in: real buildings with tenants in sought-after locations all over the country, Weisz said.</p>
<p>&#8220;I&#8217;m not here to tell you that Milind and Michael are the world&#8217;s smartest investors and there&#8217;s never going to be something that goes wrong,&#8221; Weisz said, referencing himself and his co-founder. &#8220;We understand that when winter comes, there will be challenges, but we take comfort in knowing that there&#8217;s underlying collateral.&#8221;</p>
<p>&#8220;Anybody could put money out,&#8221; Weisz said. &#8220;It&#8217;s about bringing it back home.&#8221;</p>
<p>— <em>CNBC&#8217;s Gabriel Cortes contributed to this report.</em></p>
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					<description><![CDATA[A child playing with a Nintendo Switch game console. Julian Stratenschulte &#124; picture alliance via Getty Images Nintendo said Friday it plans to hike the price of its original Switch &#8220;family of systems and products&#8221; in the U.S. The price increases, which take effect Aug. 3, are being made &#8220;based on market conditions,&#8221; the Japanese [&#8230;]]]></description>
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<p>A child playing with a Nintendo Switch game console.</p>
<p>Julian Stratenschulte | picture alliance via Getty Images</p>
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<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Nintendo<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> said Friday it <a href="https://www.nintendo.com/us/whatsnew/nintendo-switch-pricing-update/" target="_blank" rel="noopener">plans to hike</a> the price of its original Switch &#8220;family of systems and products&#8221; in the U.S.</p>
<p>The price increases, which take effect Aug. 3, are being made &#8220;based on market conditions,&#8221; the Japanese company said in a post on its website. It will impact the original Switch console, Switch Lite and OLED models, as well as some Switch accessories.</p>
<p>The price of the Switch 2 console, along with physical and digital Switch and Switch games, will remain the same for now, Nintendo said. &#8220;However, please note that price adjustments may be necessary in the future,&#8221; the company added.</p>
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<p>Earlier on Friday, Nintendo reported fiscal first-quarter earnings that beat expectations. </p>
<p>It disclosed that sales of Switch 2 consoles hit 5.82 million since its June 5 release. The company also maintained its forecast of 15 million Switch 2 sales this fiscal year, though analysts suggested that may be conservative.</p>
<p>The Switch 2 launched in the middle of President Donald Trump&#8217;s trade war amid rapidly shifting tariff policies. The $450 console debuted as Trump paused tariff increases on Japan and Vietnam.</p>
<p>Tariffs have since shifted. On Friday, the Trump administration unveiled a new wave of &#8220;reciprocal&#8221; tariffs on several countries, with rates ranging from 10% to 41%.</p>
<p><strong>WATCH: </strong>Nintendo&#8217;s big bet on the Switch 2</p>
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		<title>Does Zerodha charge customers for investing in stocks, ETFs or mutual funds? Nithin Kamath answers</title>
		<link>https://lsd.hu/does-zerodha-charge-customers-for-investing-in-stocks-etfs-or-mutual-funds-nithin-kamath-answers/</link>
		
		<dc:creator><![CDATA[LSD News Szerkesztőség]]></dc:creator>
		<pubDate>Fri, 01 Aug 2025 10:45:16 +0000</pubDate>
				<category><![CDATA[Stock]]></category>
		<category><![CDATA[Answers]]></category>
		<category><![CDATA[charge]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[direct mutual funds]]></category>
		<category><![CDATA[DP charges]]></category>
		<category><![CDATA[ETFs]]></category>
		<category><![CDATA[Funds]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[investing in stocks]]></category>
		<category><![CDATA[Kamath]]></category>
		<category><![CDATA[mutual]]></category>
		<category><![CDATA[Mutual Funds]]></category>
		<category><![CDATA[Nithin]]></category>
		<category><![CDATA[nithin kamath]]></category>
		<category><![CDATA[stocks]]></category>
		<category><![CDATA[zerodha]]></category>
		<category><![CDATA[Zerodha fees]]></category>
		<category><![CDATA[Zerodha investments]]></category>
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					<description><![CDATA[Investments in stocks, ETFs and direct mutual funds at Zerodha are free and the discount broker also does not take DP (Depository Participant) charges for mutual funds from its customers, Founder and CEO Nithin Kamath said in a tweet on Wednesday. The tweet came as clarification amid a barrage of queries directed at him by [&#8230;]]]></description>
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<div data-brcount="18">Investments in stocks, ETFs and direct mutual funds at Zerodha are free and the discount broker also does not take DP (Depository Participant) charges for mutual funds from its customers, Founder and CEO Nithin Kamath said in a tweet on Wednesday. The tweet came as clarification amid a barrage of queries directed at him by new customers on the fee issue.</p>
<p>&#8220;The one question I get asked the most by new customers is: Does Zerodha charge for equity and mutual fund investments? No, investing in stocks, ETFs, and direct mutual funds at Zerodha is free. We also don&#8217;t charge any DP charges for mutual funds and bear the cost ourselves,&#8221; Kamath said.</p>
<p>On the issue of DP charges, Kamath said that the company charged DP charges once per stock in a day. &#8220;Also, we only charge a DP charge once per day per stock, regardless of the number of sell orders. So even if you sell a stock ten times in a day, the DP charge only applies once,&#8221; Kamath added.</p>
<p>He also shared data on what top brokerages in India charged from customers as D charges while warning that he cannot vouch for its efficacy.</p>
<p>&#8220;Someone just shared this data with me. I&#8217;m not sure about its efficacy, but our team has cross-checked it,: he said.</p>
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<p>The one question I get asked the most by new customers is: Does Zerodha charge for equity and mutual fund investments?No, investing in stocks, ETFs, and direct mutual funds at Zerodha is free. We also don&#8217;t charge any DP charges for mutual funds and bear the cost ourselves.… <a data-ga-onclick="Inarticle articleshow link click#Markets#href" href="https://t.co/ShaTkyD57T" target="_blank" rel="nofollow">https://t.co/ShaTkyD57T</a>&#8220;&gt;<a data-ga-onclick="Inarticle articleshow link click#Markets#href" href="http://pic.twitter.com/ShaTkyD57T" target="_blank" rel="nofollow noopener">pic.twitter.com/ShaTkyD57T</a>— Nithin Kamath (@Nithin0dha) <a data-ga-onclick="Inarticle articleshow link click#Markets#href" href="https://twitter.com/Nithin0dha/status/1950511236262580333?ref_src=twsrc%5Etfw" target="_blank" rel="nofollow noopener">https://twitter.com/Nithin0dha/status/1950511236262580333?ref_src=twsrc%5Etfw</a>&#8220;&gt;July 30, 2025 <a data-ga-onclick="Inarticle articleshow link click#Markets#href" href="https://platform.twitter.com/widgets.js" target="_blank" rel="nofollow noopener">https://platform.twitter.com/widgets.js</a>&#8221; charset=&#8221;utf-8&#8243;&gt;His recent tweet was on Zerodha grappling with a demat market share loss even as the assets under management (AUM) continued to grow. The company said that it is addressing the issue by creating content though remains unsure about its impact so far.Zerodha Founder also posed a question for founders and marketing professionals on his X handle if traditional strategies used in the past to acquire customers will be useful now. Kamath also explained how his company was coping up with the problem.</p>
<p>Read More: Zerodha&#8217;s demat market share shrinking, says founder Nithin Kamath. How is it coping?</p>
<p><i>(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)</i></p>
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