People walk past a Best Buy store in Manhattan, New York City, November 22, 2021.
Andrew Kelly | Reuters
Best Buy surpassed Wall Street’s revenue and earnings expectations for the holiday quarter on Thursday, even as the company navigated through a period of tepid consumer electronics demand.
But the retailer warned of another year of softer sales and said it would lay off workers and cut other costs across the business. CEO Corie Barry declined to specify the number of job cuts, but said the savings would be reinvested in the business or would offset inflationary pressures.
“This is giving us some of that space to be able to reinvest into our future and make sure we feel like we are really well positioned for the industry to start to rebound,” she said on a call with reporters.
For this fiscal year, Best Buy anticipates revenue will range from $41.3 billion to $42.6 billion. That would mark a drop from the most recently ended fiscal year, when full-year revenue totaled $43.45 billion. It said comparable sales will range from flat to a 3% decline.
One challenge that will affect sales in the year ahead: It is a week shorter. Best Buy said the extra week in the past fiscal year lifted revenue by about $735 million and boosted diluted earnings per share by about 30 cents.
Shares of Best Buy rose nearly 5% in early trading and touched a 52-week high of $86.11 following the report.
Here’s what the consumer electronics retailer reported for its fiscal fourth quarter of 2024 compared with what Wall Street was expecting, based on a survey of analysts by LSEG, formerly known as Refinitiv:
- Earnings per share: $2.72, adjusted vs. $2.52 expected
- Revenue: $14.65 billion vs. $14.56 billion expected
A dip in demand, but a better-than-feared holiday
Best Buy has dealt with slower demand in part due to the strength of its sales during the pandemic. Like home improvement companies, Best Buy saw outsized spending as shoppers were stuck at home. Plus, many items that the retailer sells like laptops, refrigerators and home theater systems tend to be pricier and less frequent purchases.
The retailer has cited other challenges, too: Shoppers have been choosier about making big purchases while dealing with inflation-driven higher prices of food and more. Plus, they’ve returned to splitting their dollars between services and goods after pandemic years of little activity.
Even so, Best Buy put up a holiday quarter that was better than feared. In the three-month period that ended Feb. 3, the company’s net income fell by 7% to $460 million, or $2.12 per share, from $495 million, or $2.23 per share in the year-ago period. Revenue dropped from $14.74 billion a year earlier.
Comparable sales, a metric that includes sales online and at stores open at least 14 months, declined 4.8% during the quarter as shoppers bought fewer appliances, mobile phones, tablets and home theater setups than the year-ago period. Gaming, on the other hand, was a strong sales category in the holiday quarter.
In the U.S., Best Buy’s comparable sales dropped 5.1% and its online sales decreased by 4.8%.
During the quarter, traditional holiday shopping days were Best Buy’s strongest, CFO Matt Bilunas said on the company’s earnings call. Comparable sales were down 5% year over year in November but down just 2% in December around the gift-giving holidays. January was the weakest month during the quarter with comparable sales down 12%, he said.
Barry said customers “were very deal-focused through the holiday season.” Sales on days known for deep discounts like Black Friday and the week of Cyber Monday matched expectations, but the December sales lull was deeper than expected.
Demand was stronger than the company anticipated in the four days before Christmas.
Signs of ‘stabilization’
On an earnings call, Barry said Best Buy expects the coming year to be one “of increasing industry sales stabilization.”
She said the company is “focused on sharpening our customer experiences and industry positioning,” along with driving up its operating income rate. That metric is expected to improve in the coming year.
Strength in services revenue, which includes fees from its annual membership program, in-home installation and repairs, has helped to offset weaker demand for new items. It’s a growth area that the company expects will persist in the coming year.
Some gains in its service business came from a switch to My Best Buy, a three-tiered membership program that ranges in price from free to $179.99 per year depending on the perks and benefits.
The company removed home installations as a perk of that program, which Barry said on a call with reporters resulted in more people choosing to pay for that service.
As of the end of the fiscal year, My Best Buy had 7 million paid members. She said customers who belong to the program spent more at Best Buy than those who don’t.
Barry said Best Buy’s services will help the retailer stand out, especially as customers seek guidance as artificial intelligence becomes part of more devices.
The retailer has been waiting for customers to upgrade and replace their consumer electronics after the pandemic-induced wave. There are some signs that cycle has begun, Barry said on the earnings call. For example, she said, year-over-year comparable sales for laptops turned positive in the fiscal fourth quarter and have remained positive in the first quarter.
She cited other positive indicators, too, including cooling inflation and “green shoots” in the housing market. Sales at Best Buy are not directly correlated to the housing market, which has seen slower turnover, but home purchases do tend to spur appliance and TV purchases, she said.
Best Buy paid dividends of $198 million and spent $70 million on share buybacks during the period. On Thursday, the company said its board of directors had approved a 2% increase in the regular quarterly dividend to 94 cents per share, which will be paid in April.
As of Wednesday’s close, Best Buy’s stock is up nearly 2% so far this year. The company has underperformed the approximately 6% gains of the S&P 500 during that period. Shares of Best Buy closed at $79.68 on Wednesday, bringing the company’s market value to $17.16 billion.
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