A Best Buy store in Pinole, California, US, on Monday, Nov. 24, 2025. Best Buy Co. is expected to release earnings figures on November 25.
David Paul Morris | Bloomberg | Getty Images
Best Buy hiked its full-year forecast Tuesday, as it topped Wall Street’s quarterly sales expectations and customers turned to the retailer to upgrade laptops and splurge on new gaming consoles and smartphones.
The consumer electronics retailer said it now expects revenue of between $41.65 billion to $41.95 billion for the full year, higher than its previous range of $41.1 billion to $41.9 billion. It expects adjusted earnings per share of $6.25 to $6.35, compared with its prior range of $6.15 to $6.30.
Best Buy said it expects full-year comparable sales, a metric that tracks sales online and at stores open at least 14 months, to range between a 0.5% rise to a 1.2% increase, compared with its previous expectations for a 1% decline and a 1% climb.
On the company’s earnings call, CEO Corie Barry said Best Buy saw “better-than-expected” sales in the quarter because of strong results across computing, gaming and mobile phones, as well as growth in wearables and headphones. She said sales rose across both its website and stores.
She said customer shopping behavior in the most recent three-month period was about the same as what Best Buy has seen for the past several quarters.
“Customers remain resilient, but deal focused and attracted to more predictable sales moments,” such as back-to-school sales and Best Buy’s October sale that coincided with Amazon’s Prime Day event, she said.
And she said, “while customers continued to be thoughtful about big ticket purchases in the current environment, they are willing to spend on high priced point products when they need to or when there is technology innovation.”
Here’s how the retailer did for the three-month period that ended Nov. 1 compared with what Wall Street was expecting, according to a survey of analysts by LSEG:
- Earnings per share: $1.40 adjusted vs. $1.31 expected
- Revenue: $9.67 billion vs. $9.59 billion expected
Shares were up about 5% Tuesday. Best Buy’s stock has dropped roughly 7% this year. That compares with the 15% gains of the S&P 500 during the same period.
Best Buy has been waiting for some of the key catalysts that tend to drive its business, such as higher housing turnover that leads to appliance purchases, the tech innovations that spark demand for devices and expert advice, and the increased willingness by inflation-weary consumers to splurge on discretionary items.
Some of that tech innovation appears to be gaining momentum with sales of the Nintendo Switch 2, new iPhones and AI-enabled laptops. The company called out those merchandise categories as strengths in the most recent three-month period.
Best Buy’s net income for the fiscal third quarter fell to $140 million, or 66 cents per share, from net income of $273 million, or $1.26 per share, in the year-ago period. Adjusting for one-time items, including stock-based compensation and restructuring charges, Best Buy reported earnings of $1.40.
Revenue rose from $9.45 billion in the year-ago quarter.
Best Buy’s comparable sales increased 2.7% year over year. That was the company’s highest comparable sales growth in four years, Barry said.
In the U.S., the metric jumped 2.4%, as shoppers bought computers, gaming systems and mobile phones, but purchased fewer appliances and home theaters.
Getting ready for the holidays
Best Buy’s annual revenue has dropped for the past three years. With the updated guidance, the company expects annual revenue to be slightly higher than last year’s total of $41.53 billion.
Still, like other retailers, Best Buy said it’s continuing to see shoppers spend selectively and seek out value, and anticipates that will carry into the holiday season, Barry said on a call with reporters.
“We absolutely are seeing people make trade offs,” she said.
For instance, she said, some customers are buying TVs in the middle or lower tier of its price range rather than premium TVs. However, she said Best Buy’s reputation as a specialty retailer with many different brands and price points is helping it attract more low-income and younger customers.
As the holiday season heats up, Barry said the company is ready for key sales days like Black Friday and Cyber Monday and will have “deals across the spectrum for whenever people want to shop.”
Even so, the retailer gave a cautious outlook for the holiday quarter, saying it expects sales trends to decelerate from the previous quarter. Bilunas said the company expects comparable sales during the period to range from a 1% decline to a 1% increase.
On the company’s earnings call, he said Best Buy is seeing “positive growth” in the fourth quarter and a roughly similar trend to the third quarter, but faces tougher year over year comparisons and may see waning trends in some categories like gaming and wearables. In gaming, Nintendo Switch 2 sales haven’t been as strong as they were closer to the June launch.
“Obviously, the holiday is never easy to predict,” he said.” What we do believe is that we have a range of scenarios and the range we’ve provided gives us a great place to plan and plan our business operationally.”
Higher tariffs will be a complicating factor for the rest of the year, both in how they affect the company’s costs and consumer spending. On the company’s earnings call, Bilunas said higher tariffs so far haven’t had a meaningful impact on Best Buy’s prices or its sales. He said growth is coming from more unit sales.
Compared to other industries, he said, consumer electronics are a very promotional category and that’s muted the impact on average selling prices, he said.
Trying out Meta glasses, Sharkninja appliances
At Best Buy’s stores, the company has tried to give customers more reasons to try products by adding more vendor demos, Barry said on the company’s earnings call. For example, she said more than 50 of its locations have immersive showcase areas for Meta’s latest AI-enabled glasses, and demand for in-person demos has outpaced available appointments.
It has launched most of its pilot showrooms with Ikea, which it is testing in 10 stores across Texas and Florida. And other vendors, including Breville and Sharkninja, are also showing off items for home baristas and chefs or customers looking for health and beauty devices in its stores, she said.
Barry said “very early reads are positive and we are excited to monitor customer response during the holidays.”
To help drive growth, Best Buy also launched a third-party marketplace in mid-August to expand the brands and the items that it sells. About three months into the launch, the company has more than 1,000 sellers and 11 times more individual items available for online customers than it did before, Barry said on the earnings call.
So far, she said the company is seeing higher sales in categories like accessories and small appliances. She said customer return rates for marketplace items have run lower than first-party purchases, and more than 80% of marketplace product returns by customers have been at stores.
As the marketplace grows, she said it’s driving higher profits and creating new opportunities for Best Buy to sell online ads.
Despite the positive signs, some of Best Buy’s categories, including appliances, continue to lag.
Chief Financial Officer Matt Bilunas said the appliance category is “probably the most difficult one that we have in the market today.” He said historically, the company has sold new premium appliances and sets of appliances.
With the slower housing market, he said the company is seeing more shoppers replace a product that’s broken rather than buy a washer and dryer pair, and promotions haven’t been as effective. To speed up sales, Best Buy plans to increase its labor in the department, speed up deliveries to better compete with rivals and even make some items available same day, he said.
“And hopefully as housing and different things change, then the market starts to swing back to something that might be a little bit more normal,” he said.
